EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?

Written by Martin Lemieux

EyeTrack III - Can It Really SEE Your Visitors Thought Patterns? By: Martin Lemieux

This you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.

Do you really want to know what people see when they visit your site? You think you're ready forrepparttar harsh reality?

The project managers ofrepparttar 128108 EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.

So how do we utilize this new found information ? Knowledge is only power, unless it is applied.

Applying Knowledge: Homepage Layout

Quoted From: http://www.poynterextra.org/eyetrack2004/main.htm

"The eyes most often fixated first inrepparttar 128109 upper left ofrepparttar 128110 page, then hovered in that area before going left to right. Only after perusingrepparttar 128111 top portion ofrepparttar 128112 page for some time did their eyes explore further downrepparttar 128113 page."

It is mentioned all throughout those articles thatrepparttar 128114 people they tested and hadrepparttar 128115 EyeTracker III track their movements, and they repeatedly looked towardsrepparttar 128116 upper left hand corner first. The logical reason for that would be because many people inrepparttar 128117 world read left-to-right. Only certain people can read right-to-left.

That would be another explanation why they even tested sites that used their menu onrepparttar 128118 right and why most ofrepparttar 128119 people tested, seemed to be drawn torepparttar 128120 menus onrepparttar 128121 right.

Pay Attention As To What You Add On The Top Left Hand Corner!

Msn does this so perfectly, here's what you can find atrepparttar 128122 top of MSN, MSN Home, My MSN, Hotmail, Web Search, Shopping, Money, People & Chat .

The study shows that with having important links atrepparttar 128123 top, people will gravitate to those links first. First impressions are huge, even more than most of us consider sometimes.

Things you can add atrepparttar 128124 top to maximizerepparttar 128125 space:

- Add a link To Their Favorites button - Tell a friend link - Search function - Company specials - Site Map - Contact Us - Log-In - Print Page - Newsletter Subscription - Daily News Report

How To Improve Your Content For More Exposure:

If you have information or news that you want read right away, try to implement and position that information nearrepparttar 128126 top. The study shows that by adding a small "caption" ofrepparttar 128127 article, people will generally readrepparttar 128128 caption more than if there were only a headline torepparttar 128129 article.

Onrepparttar 128130 other hand, it doesn’t mean that people will readrepparttar 128131 entire article more but ... You may attract readers to that article that may have just brushedrepparttar 128132 headline off.

The key to your content is flow:

If you want people to scroll down and viewrepparttar 128133 content that you have nearrepparttar 128134 bottom ofrepparttar 128135 page, make sure that ALL of your content flows towardsrepparttar 128136 bottom. Try not to break it in any way. The more flow you have,repparttar 128137 more people will browse down.

Many aspects of web sites functionality is sub-conscious. Implementing more and more tested strategies will increase your chances at a successful and powerful website.

Does mimicking newspaper formats help your content?

How Yahoo's Recent Facelift Can Mean More Traffic To Your Site

Written by Tinu Abayomi-Paul

Copyright 2004 Tinu AbayomiPaul

It even surprised me.

Yes, even though I have been pointing outrepparttar possibility since July, I was shocked when I heardrepparttar 128107 news as well.

You see, I was sure we were at least a year off from this glorious day.

The News

Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site -repparttar 128108 “My Yahoo!” page looks different too.

On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explainingrepparttar 128109 RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds intorepparttar 128110 mainstream.

The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted.

When I logged into my page inrepparttar 128111 "My Yahoo!" section, I saw a big difference inrepparttar 128112 number of feeds left to choose from, as well as inrepparttar 128113 way they were presented.

Currently,repparttar 128114 RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you’re not gettingrepparttar 128115 results you’d like from your set-up, there are small changes you can implement that will make a huge difference in your listing.

Best results aren’t as easy as submitting your feed now, but you’re still withinrepparttar 128116 window of opportunity - if you do it properly.

Whatrepparttar 128117 News Could Mean For Your Site If You Act Now

One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly.

But many feed publishers are reporting that submitting your feed promptsrepparttar 128118 Yahoo spider to crawl your site as well.

If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You’ll want to learn how to create a feed that gets well listed immediately.

This is because Yahoo will still need hundreds, perhaps thousands more, even if it only intends to listrepparttar 128119 “creme de la creme” ofrepparttar 128120 submissions it gets. Being in that group is as easy as submitting your feed.

Being atrepparttar 128121 top ofrepparttar 128122 list isn’t. Your feed and your site still have to play byrepparttar 128123 rules of basic search engine optimization, among other things.

Cont'd on page 2 ==>
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