Extracting Color FunctionsWritten by Maricon Williams
Colors are as powerful as words. It can communicate though without use of words. It can be as welcoming as a smile yet can be rude as a smirk. We have different perceptions about colors. They can tend to affect our emotions, memories, imagination especially our vision. Designers often neglect importance of choosing right colors. As a result, they’re not getting what they are supposed to get. The viewer’s attention is limited. They can also tend to be impatient. Thus, it is their duty to design not just a good design but a design with right color scheme which makes it spectacular.
Advertisers and manufacturers on other hand, must give enough attention to other factors in connection with colors. First is demographics. The market of a particular service may be composed of young or adult or simply elderly. The younger audience is more essential color message should be. Children want neon colors – bright, vivid, trendy and hot. Teenagers like diversities thus they can settle to any kind of color like pastel, neon and solid colors. Adults, on other hand want solid and formal colors. But if your audience is general then you can be safe with conventional colors. Colors greatly affect our moods. Warm colors like orange and red make us feel secured and safe. Cool colors like green and blue create a relaxed atmosphere. Now you will no longer be surprised why red is a color which is widely used. This is because warm colors grab attention instantly.
Your choice of color must be linked with gender, ethnic and cultural inclination of your target audience. In China, you wear white when you are mourning however in North America it is used to connote snow, youth and is color of bridal gowns. Caucasians color for power is red while Hispanic’s blue. We are living in a diverse world thus we have to extract meaning of every color in relation to every one.
First-rate Tools for your Web AuthoringWritten by kay zetkin
Indeed, if you want to make your mark in wide, wide Web, you would not need an expensive software package to create and post your very own Website. Even if you don’t have money to spare, many HTML editors and FTP clients are available that does not charge much. Some even do not charge at all. With these HTML editors and FTP clients hanging around, what’s use of troubling yourself understanding all features of web development software packages?
Well, that’s scenario if you are simply dreaming of “having” a Website. But if you are keen on “making” your own mark in Web, and really interested in authoring it, brand it with your very own style and technique, then you need reliable and useful web development tools.
To help you take your Web authoring to a higher level, we introduce you to Macromedia's Dreamweaver MX and Adobe's GoLive 6. These are web authoring tools that strive to make data movement simple within their own suite of products. These two top notch web development tools also allow Web development team members to swap tasks with one another more easily.
So, let’s get to know these new tools… With Dreamweaver MX, Macromedia again placed new interfaces, as it always has done to its latest products. But, this $399 Web design package (upgrade, $199) gives option to use old version4 workspace. It is enhanced with more integration unlike previous versions which were separate, disintegrated programs. Thus, it gave way to a suite-ification with panels that now function in same way as panels in Flash and in Macromedia's Fireworks image editing program. It has a new look wherein panels are docked instead of floating on screen to reduce clutter. A new row of tabs along top of screen places layout, table, text, form, and other common functions, making it easily accessible.