Here are my recommendations to implement this strategy:

1. Write article This may sound self-evident, but a couple of pointers:

a) Keep it short, and make language simple, especially if you're targeting online outlets. People don't read word for word on Web - rather, they'll scan screen. Complex sentences and dense copy will lose readers fast.

b) Develop a template that can be easily customized for different target markets. My "Top Seven Ways to Tune Up your Website" has been parlayed into versions for over a dozen different industries. The essential points remain same, and customizing simply involves adding specific examples.

2. Put it on your Website One of key goals of your Website should be to showcase your expertise. Content (combined with testimonials and success stories) is best way to achieve this.

When adding articles to your site:

a) Include a clear reprint policy. This should state whether you allow articles to be reprinted, and if so, under what terms (including your byline, copyright, notification of use, etc.)

b) If you have a large number of articles, provide an index page that divides them into appropriate subject groupings, and gives a two-line description of each.

c) Create a byline with an enticing hook to get people to visit your Website. Mine refers to my popular free tipsheet "Beyond Search Engines", which lists 23 alternative ways to promote your site. This is far more powerful than a bland statement such as "Philippa Gamse is an internationally recognized . . ."

High quality autoresponders will automatically manage your subscriptions for you, follow up with your prospects at intervals you decide upon, and allow you to broadcast personalized messages to your subscriber base.

These features make autoresponders a perfect and low cost solution for creating your own newsletter that keeps your visitors informed about your products or services while also building up your credibility as an expert or resource in your field.

2. If you sell advertising space in your ezine make your price list available by autoresponder, and include this autoresponder address along with your website details within your ezine and when sending out solo ads.

3. Create your own e-mail courses that you give to your visitors by autoresponder.

Your email courses can be a series of tips that center on a topic that relates directly to your product or if you write articles you can use your articles to form basis of your course.

Promote your business throughout your course by showing your readers how your product can benefit them (i.e., automate a tedious task, save them time, money, work, or increase their sales).

Also make known to your visitors different features of your product, but translate these features into tangible benefits your visitors will get for purchasing your product.

4. Use your autoresponder to continue to remind your visitors of your product after they've finished your course. This will help you successfully obtain sales from people that for whatever reason put off purchasing your product.

It's also a good way to introduce new products, sales, promotions, and products of affiliate programs you've joined to your subscribers.