Paying for advertising is one way to accomplish that, but there are many other much more subtle ways to expose yourself, that can often generate much more targeted traffic.

Probably best way to expose yourself is by writing articles and submitting them to ezines related to topic. Oh, "I'm not a writer you say." Well, that really doesn't matter. I'm not a writer either, and here I am.

The only thing you need to expose yourself with this method is knowledge in a specific area. It really matters little whether that area is rocket science, or de-clawing a cat.

Start by writing a few paragraphs related to your area of expertise. Assume your potential reader has limited knowledge in that area.

Then, develop those paragraphs to convey your knowledge to your reader.

As I said, topic is really irrelevant. If you can convey something to reader that expands their knowledge by reading your article, you gain worthwhile exposure

Now comes hard part: deciding on an eye-catching title for your article. And, I do mean hard part. I can spend 30 minutes writing an article and another 6 hours coming up with just right title.

Way No. 1 - Clog Up Their Internet Connection

Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at progress bar at bottom of their screen. It reads '20%'. They look at their watch and then click on little 'X' at top right of their screen. Well done - you've just sent away a visitor - for good.

Way No. 2 - 'I am not a number - I am a free man'

Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy.

They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at bottom of page? It's not what I think it is, is it? Oh dear, there in black and white is one of fundamental no-nos in web design that is guaranteed to send message "This website was built by my dog":

"Welcome - you are visitor number 102"

Regardless of number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by day. Let's move on to way number three..

Way No. 3 - "Help me buy from you - please..."