Exporting to Europe: Not the Challenges You Think

Written by Steve McLaughlin

If you plan to do sell your product or service in Europerepparttar problems you encounter may not berepparttar 146701 ones you expect. It’s easy to focus on perceived difficulties, such asrepparttar 146702 so-called ‘language barrier’, while not noticingrepparttar 146703 real pitfalls – until it’s too late. I learned three lessonsrepparttar 146704 hard way: appreciaterepparttar 146705 different cultures, understandrepparttar 146706 value of quality vs. speed, and know which foreign language is key to your business.

If you hope to compete with local firms in Europe you must understand European business cultures. Noticerepparttar 146707 use ofrepparttar 146708 word ofrepparttar 146709 word ‘cultures’ - plural. When I first started doing business in Europe, three years ago, one ofrepparttar 146710 first things I learned was thatrepparttar 146711 European business environment is much more diverse than inrepparttar 146712 States. Despiterepparttar 146713 introduction ofrepparttar 146714 single currency, Europe is not a single business entity. Different countries retain different ways of doing things. Like many Americans doing business in Europe forrepparttar 146715 first time, I learned thisrepparttar 146716 hard way. After a number of awkward meetings and deals that mysteriously didn’t go through I began to understand that it was a bad idea to deal with Europeans like I dealt with people back home.

The American business model prevails in northern Europe – withrepparttar 146717 UK and possibly Germany representingrepparttar 146718 nearest thing Europe has to a US-style approach. Businesses in former Easter Bloc countries that have recently joinedrepparttar 146719 EU are also very US-friendly. Duringrepparttar 146720 Soviet years America represented freedom; American business can now reaprepparttar 146721 rewards of that iconic status.

The rest of ‘old Europe’ is a little different and you should be aware of each country’s customs. Italy, for example, retains a way of doing business that might seem bureaucratic and patriarchal to Americans. Even Silvio Berlusconi - a good friend of US business - is known as ‘Papa’ Berlusconi in some Italian circles. In France, a history of civil libertarianism twinned with state control that stretches back torepparttar 146722 revolution of 1789 has nurtured a business culture that favors consensus rather than individual leadership. It’s important to do your research – not only on a country’s business structures but also on its general culture and history. It’s even more important to get to knowrepparttar 146723 people. If you travel to Madrid to cut a deal having never before set foot in Spain you are at a disadvantage.

Business people in old Europe have slightly different perceptions of what constitutes good practice from their US counterparts. Although it would be patronizing to say that a mańana culture persists in southern European business, it is true that timeliness is not considered a virtue inrepparttar 146724 way it is inrepparttar 146725 States. For European business people, providing a quality product or service is much more important than adhering slavishly to deadlines or drivingrepparttar 146726 hardest possible bargain. Because of this difference in values, Europeans often perceive Americans as being ‘pushy’ – whenrepparttar 146727 Americans in question think they’re simply being businesslike.

What’s the Mystery behind Large Format Posters?

Written by Maricon Williams

Why is large format poster printing a big hit? Perhaps you are also wondering why large format posters are swarmingrepparttar business and marketing industries. Well, you are not alone withrepparttar 146686 craving to know what’s behind it.

Our natural tendency as a person is to unravelrepparttar 146687 mystery of every phenomenon. That is quite normal to all of us. To suffice this urge and to make it easy for you, I will give you some factors whyrepparttar 146688 fame is soaring…

1.Virtually endless applications. Variables of printing which include color, time, quantity and cost are well harmonized in this printing. The materials are great in both outdoor and indoor purposes. 2.Accurate colors, detailed graphics. Large format poster printing also triggered expertise in grain direction, toner or ink coverage and humidity. It produces precise colors that blast and detail-oriented graphics. This isrepparttar 146689 reason why its growth and popularity seem to soar like a rocket. 3.High -quality printing equipments. Digital enhancement techniques are created by utilizing our high-powered computers, large format printers, and state-of-the-art printing supplies. Every printing company involve in this type of printing provides evaluation to inkjet printers, archival inks, media, canvass, vinyl, and photo paper to guarantee customer satisfaction. Large format poster printing services use supplies that are compatible withrepparttar 146690 wide variety of large format printers, large format cameras, laminates and accessories.

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