Do a search on a foreign language search engine for a product very similar to your own. Then simply contact owner of site and ask him if he would like to exchange links with you. If you have an affiliate program attached to your product, all better, as it will give more motivation for link exchange.

If site owner agrees, you have just received a valuable link exchange. 1) You are linked to site which came up first in foreign search engine for same product you are offering. Chances are most of English speakers in that country will follow your link out of interest and that could be a lot of targeted traffic. 2)You have also increased your search engine positioning with linking power.

"That's like saying, 'Go buy a car,'" objected owner. "We need to get people to think about what they want."

Not necessarily. They can set up new customers well in less time by offering a line-up of package deals. Packages of services or products provide a combination of options at a set price, instead of forcing people to identify ideal mixture for their needs.

Barbara Leff, founder of Legal Web Works, created special packages for her target market, law firms with up to five attorneys. "Some are behind technology curve," she says, "and they prefer to spend their time practicing law and adding billable hours."

Leff's all-inclusive Web site package deals greatly simplify lawyers' design decisions and ensure that they're not sucked into a black hole of unlimited charges. They can mix and match design elements freely, and add extras to package for an extra fee.

"For lawyers who are tempted to say, 'I need a Web site,' I demystify process," Leff says. "The package deals make getting small law firms onto Web as painless and as cost-effective as can be."