Every business owner has a private gold mine just sitting there and very few seem to be taking advantage of it: their current customers. We all know how expensive it is to get a new customer, but how many of us are getting all we can from customers we already have? This isn't rocket science; you are providing a valuable product or service and your current customers already know and trust you. Be in a position to make special offers to them to get biggest bang for your advertising buck. To do this, you must know who they are and how to reach them. To do that, create a database that is just for customers. Anyone who has ever bought anything from you or inquired should be in it. START NOW, EVEN IF YOU HAVE NO IDEA HOW YOU WILL USE IT; it takes time to accumulate data and enter it. Then, when you decide how to use it you'll be ready to rock 'n roll!

Exhuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed. Both articles offered nothing new... just same ol' hash, rehashed.

I guess wisest man around, knew about Internet well before it was created. Solomon spoke well when he said, "There is nothing new under sun."

To some people new to Internet, or new to promotion on Internet, these people come across as Internet geniuses who have discovered a great new technique for promotion. Granted, for reader who has never seen these techniques, they are in fact seeing a new technique.