Setting up a time sensitive offer involves contacting a list of prospects and offering them something special that will only be available for a limited time. It could be a special price, special bonuses or even receiving something for free. The catch is you must order by a certain date so as to receive these special deals.

I've seen this type of offer create an overwhelming response that does not seem to happen with regular sales material. Why does this happen? I believe that majority of people interested in your sales material will often not act immediately because you have not given them an incentive to do so.

Let's face it, we all have busy lives and other responsibilities and often we forget something that interests us or we say, "oh yes that will still be available next week, next month or even next year, there is no need to act today!" These are customers you will most likely lose, therefore, you must do something to change that. When you do you will see an increase in sales that you would not have imagined was possible. What is change you should implement in order to experience this growth? Time sensitive offers.

Linguistics and translation are sciences in their own right demanding due respect or - at very least - professional handling. One thing non-expert should get rid off - sooner better! - is fond myth that familiarity with your mother tongue implies that you know all about language and its social ramifications. And it's not about lack of command of a foreign tongue either - more often than not, it's basic concepts which are flawed, such as belief that a word-by-word translation, though admittedly not very elegant, will at least give you a "general idea" of source text's content. While this may actually be true to some extent within very limited context of highly specialized technical fields (academic papers on chemistry rich in formulae and procedural descriptions being a case in point), old law school adage "a little knowledge is a dangerous thing" rules even here. Needless to say, relying on imperfect automatization can make matters even worse.

Translation bots tend to reflect this faulty reasoning, and their backing by popular opinion - uneducated in these matters as it usually is - is no great help either.

Here's just one example of what can happen if you opt for less-than-professional (read: usually free) "translation services". Let's take a real life German site rich in textual content and have a look at what most popular translator bot makes of it.

"Welcomely tsigaan soft systems tsigaan news Software and computer services, also very good, give it meanwhile like proverbial sand at sea. Thousands of companies and Hirnen compile world-wide daily most refined solutions, and although within this area - like everywhere in life - all gold is long not, which probably shines there, then standards and requirements of users in last years nevertheless ever more rose." Source: "Translation":