Explode Your Opt-in Subscriber Base!!!Written by Armand Melanson
Explode Your Opt-in Subscriber Base!!! Copyright 2002 lessworkmoremoney.com By Armand Melanson I have discovered a powerful technique to increase rate of subscribers to my newsletter. This is a really easy but powerful way to create more profit. A newsletter & opt-in email list are fundamental parts of any successful e-biz. What if I told you that a small change to your website could increase your subscriber capture rate by 400%!!! That's exactly what I discovered. Before going any further, I want you to see this in action. Goto http://www.lessworkmoremoney.com right now & you'll see what I'm talking about. So here's deal. Most websites use a pop-up window to attract opt-in subscribers. The problem with standard pop-ups are: 1) they are all over net & are often viewed as an irritant to visitors. 2) they require that prospect type an email address. Let's face it - we are LAZY. We don't want to type our email address unless absolutely necessary. 3) they don't insure that email address is right one. Even with good Javascript checking, someone can type in anyone's email address. If you went to my site just now, you would have seen following: --> A JScript alert prompted you with an offer for a free marketing course --> You could choose 'OK' or 'Cancel' --> If you chose 'OK', your email program automatically spawned a message with pre-inserted subject: "Just click 'Send' to get free course via email (ref# M7aI6N)" If you clicked send, you will be subscribed to my newsletter. --> If you chose 'Cancel', nothing happened Can you see difference? No typing to do! When confronted with Javascript alert, people are much more likely to hit 'OK' than
| | Start Your e-Business Right!Written by Armand Melanson
Start Your e-Business Right! Copyright 2002 lessworkmoremoney.com By Armand Melanson Ever wonder why 90% - that's 9 of 10 - small business ventures fail miserably? And what was single successful entrepreneur's secret to success? The answer is so simple that it boggles mind! How can so many people miss it: SELL WHAT PEOPLE WANT! Crazy isn't it. But most people getting into business decide what they will sell without really considering how much demand there is. Always identify an existing market, then pick products & services to meet that demand!!! And today it's easier than ever to find out how much demand there is for a given product without spending a dime. You start by picking a target market like health, biz ops, security products, or whatever you are interested in selling. Once you have market picked, you identify 6-12 products which fit that market. Then you sit down & you write out most important keywords & phrases that people will likely use to find these products on web. Once you have your list, you're ready to test demand. Go to http://inventory.overture.com/d/searchinventory/suggestion/
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