Expert Guide to Sony's HDV camcorder

Written by Kenny Hemphill

The Sony HD camcorder,repparttar Handycam HDR-FX1 is being marketed byrepparttar 133371 company as ‘world's first HDV 1080i consumer camcorder’. But at $3,700, it’s price tag is stretchingrepparttar 133372 consumer label somewhat.

However, there’s no doubtrepparttar 133373 the industry sees HD video as a consumer format and prices will come down overrepparttar 133374 next couple of years. This Sony HD camcorder is justrepparttar 133375 start of what is sure to be an avalanche of HD camcorders from electronics companies overrepparttar 133376 next few months.

So, does this mean we can all look forward to shooting Hollywood-quality home movies inrepparttar 133377 future? Not quite. Although its true that some Hollywood fetaures, such as George Lucas’ ‘Star Wars: Attack ofrepparttar 133378 Clones’ are being shot in high definition video, its notrepparttar 133379 same high definition as is shot and recorded by these camcorders.

If you look again at that Sony quote, you’ll seerepparttar 133380 important label, 1080i. If you’re familiar with HDTV, you’ll know that 1080 refers to 1080 lines of vertical resolution andrepparttar 133381 ‘i’ meansrepparttar 133382 video is interlaced. 1080i is one ofrepparttar 133383 two most common HDTV formats,repparttar 133384 other being 720p (720 lines, progressive scan).

Hollywood HD movies are shot on another format, 1080p. This is higher quality thanrepparttar 133385 other two, as it mixesrepparttar 133386 higher resolution withrepparttar 133387 better-quality progressive scan picture.

How Does Your Website Make Me Feel?

Written by Philippa Gamse, CMC

When people think aboutrepparttar Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".

But for me,repparttar 133370 most intriguing aspect of your online business isn't aboutrepparttar 133371 technology. It's about human connections, and how you can create these in a virtual environment.

It's commonly understood that "people buy emotionally, not intellectually." Even when people think they're making a rational decision, powerful subconscious factors come into play. To sell effectively, we're told to anticipate our customers' needs, to demonstrate that we "feel their pain", and to respond to clues in their body language and tone of voice.

Inrepparttar 133372 "real world" we do this very well. And we know that if we can have a direct, in-person conversation, there's a pretty good chance that we'll closerepparttar 133373 sale or keep a happy customer.

Forrepparttar 133374 online visitor, your Website isrepparttar 133375 next best thing to that in-person conversation with you, your colleagues or employees. And since so many people are researching products and services onrepparttar 133376 Web, it's critical that your site has maximum impact in persuading them to takerepparttar 133377 next step with you.

So how does your Website connect emotionally with your visitors? Do they feel listened to, understood and appreciated by your Internet presence? Are you instinctively meeting their real needs? Do your existing customers feel supported and valued when interacting with you online?

Or are you failing to evokerepparttar 133378 crucial emotional responses which can significantly enhance your response rates, sales and ongoing return on your Web investment?

The Critical Emotions for Website Success

I've been working with client Web strategies in a wide range of industries since 1995. Based on this experience, I've identified some key emotions that you need to evoke in your online visitors to create and sustain a profitable relationship.

How well your Website does this can have a major effect onrepparttar 133379 visceral, instinctive reactions of your visitors, and their propensity to buy from or connect with you.

In total, I have twenty criteria for emotional connectedness that I suggest for any Website. That's too many to discuss in this article, but let's look at a few highlights:

Do I Feel Recognized?

When we first meet in a business setting, we're introduced, or we introduce ourselves with some statement about what we do, and why we should connect with each other.

When we talk with customers or prospects, it's important to show very quickly that we understand their issues and needs, and that we have ideas and solutions to address these.

The most important task for your home page is to accomplish this initial introduction. You've heardrepparttar 133380 "ten-second" rule about how long a visitor will stay on a site that doesn't engage them.

So, does your home page really tell me what you do? Does it speak to me in specific terms that make very clear what services you provide, and what type of customers or clients you work with? Does it use language that I'll understand even if I don't knowrepparttar 133381 jargon of your industry or specialization?

Sounds simple?

There are astounding numbers of Websites that fail to provide basic information onrepparttar 133382 home page.

If your goal is to getrepparttar 133383 customer to visit your store, does your home page clearly show your location, and how to get there? Every time you forcerepparttar 133384 visitor to make a decision, such as "Do I click onrepparttar 133385 Contact Us page to find their address?", you open uprepparttar 133386 possibility that they'll makerepparttar 133387 wrong choice (from your viewpoint), or worse still, they'll just leave.

And is it clear to me whether you can - or would want to - help me? Are you geared towards corporate bulk buyers, or small businesses, or both? Do you operate nationally or only in your immediate location? Will your visitors know what you mean by generic terms such as "business systems" or "total business solutions" or should you be more specific as to what you offer? Do I Feel Engaged?

As we continue our "real-world" conversation, we start to find common points of interest, whether personal or professional. We begin to feel that we can relate with each other, and this helps to build our business relationship.

So your Website has to makerepparttar 133388 visitor feel drawn in - that they want to know more about your business, your products and your services - but again, fromrepparttar 133389 viewpoint of their needs and interests. And you have to giverepparttar 133390 visitor a clear sense that you want to find those points of connection, and to learn more about them.

Ifrepparttar 133391 visitor doesn't feel invited in, if they feel left to themselves to find their way around - if they're overwhelmed, confused, or simply not interested in your site, they'll leave.

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