Copyright 2005 Off Page
Evaluation of a Home-Run Article
Iíve been writing articles and posting them online for several years. But it took a while before I learned writing well and developing a long list of places to post them werenít enough. Articles that deliver fresh, specific, how-to are a solid plus for readers. But writing each around carefully-defined keywords is a must for search engines.
Other factors influence how successful your article marketing efforts will be - like Page Rank of posting site, whether they provide a LIVE LINK back, and how specific their niche or readership is. Some of that is beyond my control. But as a writer, itís up to me to craft each article to cover as many of those bases as possible.
Take time to think through your article marketing strategy, rather than sending them out willy nilly http://www.promotewitharticles.com/strategy100.html Thereís more pay-off to write a number of articles, each adding greater depth, around a recurring theme.
My articles raised my name from 100 Google mentions to over 3,000 in a relatively short time. They established my expertise in several niches - article marketing and Yellow Page ads. These abilities come together in this example.
You donít Know Winner until After Horse Race
One never knows when sending out an article, which ones will get most play. So write each one like your reputation depends on it (because it does). The article described below got widespread attention because itís timely. And thereís considerable interest (and pain) on topic.
It addresses a serious problem that no one is talking about - declining response rates to Yellow Page ads. Advertisers feel theyíre paying too much for amount of business their ads bring, but didnít know about their choices. Since this article went out, there have been so many additional changes working against Yellow Page advertisers that an updated article needs to be written. This level of online visibility indicates thereís considerable interest.
Keep track of how widely each article you write is received. Thatís one of ways to stay on pulse of your readership - so you deliver more of what they want.