Thomas F. Seymour sells gold jewelry for an internet lowest price of $10 per gram at www.tgoldlink.com. His business achieved front page placement in all major search engines, with over 20 different set's of keywords pertaining to gold jewelry. He has several marketing virus's and articles circulating in his target market. He posts ads religiously in jewelry related ezines, newsletters, and in jewelry discussion forums. In other words he is now making money, from his target market. The income kind of levels off though, and he needs to know how to increase his income and expand his market.

Now, let's say, he would like to get exposure in front of Internet crowd that spends their time looking for free stuff. "FREE" is always in "top 5 most searched word in internet search engines" list. However to post in those areas would be considered spamming because, well, he sells gold, he is not a freebie site.

When an image becomes legible, part of community's and individual's visual literacy, it can communicate complex values in a radically abbreviated fashion, condensing essence of a brand's message into an articulate, instantly comprehended image. Those white-toothed-smiling, perfectly-tanned, under-twenty-type boys and girls, for example, are recognisably part of (among others') Coca-Cola's iconography. They communicate energetic sociability, peer acceptance and inclusive activity: group-driven values that appeal to desire for acceptance that motivate a major part of market and that locate brand within consumerism's "cool" hierarchy. Then there's that most masculine of icons, Marlboro man, an image that pithily stands for freedom and virile self-determination. The roll call of such classic marketing icons, established decades ago, is a long one.

But a new generation of icons has appeared on commercial scene. And their chief characteristic is that they appeal to increasingly younger audiences.

This new thrust started with New Kids on Block (NKOTB). You might slightly recall them. The world's first "boy band" appeared suddenly, succeeded rapidly, then disappeared with equal speed. Its audience was not a general one of male and female consumers over eighteen. Its audience was clearly female and composed predominantly of much younger people: twelve years plus. Another boy band, Take That, followed quickly on heels of NKOTB's success, but with two differences. Take That attracted an even younger audience and it enjoyed a longer life. You've got picture. They're all coming to mind now, I bet. Boyzone, Westlife, 98dg, Westwood, Backstreet Boys and many more followed. And they all attracted younger and younger audiences. Really young girls were swept up in brand-driven fan rush, parents succumbing to trend and taking kids as young as five to their first concerts.