Exit Exchanges - Do They Really Work?

Written by Michael Low

Forrepparttar last few years,repparttar 125048 most popular form of exchanging traffic was through banner exchanges. Inrepparttar 125049 past year however, more webmasters are beginning to use exit exchanges.

Exit exchanges drive traffic to member sites by exchanging popunder displays. When a visitor leaves Member Site A, a window showing Member Site B appears beneath Site A's browser window.

This effectively drives an extra visitor to Member Site B.

But do exit exchanges really provide a better deal?

Let's examine this issue by looking atrepparttar 125050 figures. Inrepparttar 125051 illustration below, I have comparedrepparttar 125052 extra traffic that a website would earn from a banner exchange and an exit exchange.

For a website getting 1,000 visitors daily, each viewing an average of 5 pages - and using 2:1 exchange ratios:

With A Banner Exchange:

Total number of banner impressions earned = 1,000 visitors x 5 pageviews x 1 banner/page x 0.5 (2:1 ratio) = 2,500 banner impressions

Assuming average clickthru rate is 0.20%.

Number of extra visitors earned = 2,500 imps. x 0.20% = 5 visitors

With An Exit Exchange:

Assuming 1 popunder is displayed to each visitor:

Total number of popunders displayed = 1,000 visitors x 1 popunder/visitor = 1,000 popunders displayed

Number of extra visitors earned = 1,000 popunders displayed x 0.5 (2:1 ratio) = 500 visitors

As we can clearly observe fromrepparttar 125053 above illustration, exit exchanges drive a lot more traffic to member websites compared to banner exchanges.

What arerepparttar 125054 KEY secrets to success with exit exchanges?

1. Popunders

Reputable exit exchanges only display 1 popunder window to each visitor. The visitor will only see 1 popunder during their entire visit at a member site.

This way they are never deluged with tons of popunders. Some webmasters are prejudiced against using exit exchanges. They are haunted by bad experiences due to unethical uses of popunders by some rogue sites.

Promoting Your Work through Press Releases and Conferences

Written by Shonda Ponder

The, by far, best way to get your information out torepparttar public is by using press releases. Every organization should have a press release page on it's web site, dedicated to only press releases. This is sorepparttar 125047 media will not have to wade through a bunch of stuff that they can't use in order to do a story on you.

There are several types of press releases that should be utilized by organizations:

There are media advisories. Media Advisories tellrepparttar 125048 media, basically, where you are going to be at a certain time and date and why you will be there. It also serves to inviterepparttar 125049 media to a press conference at specific locations and times.

Press conferences are events that are held by organizations specifically withrepparttar 125050 media in mind. An organization invitesrepparttar 125051 media to attend a gathering, whererepparttar 125052 PR Representative andrepparttar 125053 Chairman of that organization, along with other notable active members will attend to answer questions and conduct interviews withrepparttar 125054 media. When doing this, an organization would do good to have their own sound equipment so that large crowds can hear what they have to say.

A press release can also takerepparttar 125055 form of an official statement byrepparttar 125056 chairman of that organization on a specific issue. The statement will be sent to all ofrepparttar 125057 interested media for quote-gathering for stories. Most congressmen use this method regularly.

Another form a press release can take is inrepparttar 125058 form of an article. An article is basically a news report based on facts that that organization has gathered. When using this method, it is best to leaverepparttar 125059 organization's personal opinions out ofrepparttar 125060 article.

Press releases, written in article-style, should never userepparttar 125061 words we, us, me, my, or our or any other first person pronouns. These pronouns are only suitable in personal statements about issues, or when promoting a press conference by an individual.

Article-style press releases givesrepparttar 125062 publication enough information that they could, if they so choose, take that specific article fromrepparttar 125063 release and post it in their news section. And, because it is a press release,repparttar 125064 publication reservesrepparttar 125065 right to edit, change any information, or not change any information and still takerepparttar 125066 credit forrepparttar 125067 news item -- unless specific instructions are given inrepparttar 125068 release not to do so. However, remember that when tying a publication's hands with restrictions on your work, you narrowrepparttar 125069 chances of your organization getting published at all. A press release, after all, is a RELEASE of that information torepparttar 125070 public. This means that it is not copyrighted. If you wish to protect your work, do not send it inrepparttar 125071 form of a press release, and do not addrepparttar 125072 words "For release" or "to be released" etc. to it.

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