For last few years, most popular form of exchanging traffic was through banner exchanges. In past year however, more webmasters are beginning to use exit exchanges.
Exit exchanges drive traffic to member sites by exchanging popunder displays. When a visitor leaves Member Site A, a window showing Member Site B appears beneath Site A's browser window.
This effectively drives an extra visitor to Member Site B.
But do exit exchanges really provide a better deal?
Let's examine this issue by looking at figures. In illustration below, I have compared extra traffic that a website would earn from a banner exchange and an exit exchange.
For a website getting 1,000 visitors daily, each viewing an average of 5 pages - and using 2:1 exchange ratios:
With A Banner Exchange:
Total number of banner impressions earned = 1,000 visitors x 5 pageviews x 1 banner/page x 0.5 (2:1 ratio) = 2,500 banner impressions
Assuming average clickthru rate is 0.20%.
Number of extra visitors earned = 2,500 imps. x 0.20% = 5 visitors
With An Exit Exchange:
Assuming 1 popunder is displayed to each visitor:
Total number of popunders displayed = 1,000 visitors x 1 popunder/visitor = 1,000 popunders displayed
Number of extra visitors earned = 1,000 popunders displayed x 0.5 (2:1 ratio) = 500 visitors
As we can clearly observe from above illustration, exit exchanges drive a lot more traffic to member websites compared to banner exchanges.
What are KEY secrets to success with exit exchanges?
Reputable exit exchanges only display 1 popunder window to each visitor. The visitor will only see 1 popunder during their entire visit at a member site.
This way they are never deluged with tons of popunders. Some webmasters are prejudiced against using exit exchanges. They are haunted by bad experiences due to unethical uses of popunders by some rogue sites.