Exit exchanges drive traffic to member sites by exchanging popunder displays. When a visitor leaves Member Site A, a window showing Member Site B appears beneath Site A's browser window.

This effectively drives an extra visitor to Member Site B.

But do exit exchanges really provide a better deal?

Let's examine this issue by looking at figures. In illustration below, I have compared extra traffic that a website would earn from a banner exchange and an exit exchange.

For a website getting 1,000 visitors daily, each viewing an average of 5 pages - and using 2:1 exchange ratios:

With A Banner Exchange:

Total number of banner impressions earned = 1,000 visitors x 5 pageviews x 1 banner/page x 0.5 (2:1 ratio) = 2,500 banner impressions

Assuming average clickthru rate is 0.20%.

Number of extra visitors earned = 2,500 imps. x 0.20% = 5 visitors

With An Exit Exchange:

Assuming 1 popunder is displayed to each visitor:

Total number of popunders displayed = 1,000 visitors x 1 popunder/visitor = 1,000 popunders displayed

Number of extra visitors earned = 1,000 popunders displayed x 0.5 (2:1 ratio) = 500 visitors

As we can clearly observe from above illustration, exit exchanges drive a lot more traffic to member websites compared to banner exchanges.

What are KEY secrets to success with exit exchanges?

1. Popunders

Reputable exit exchanges only display 1 popunder window to each visitor. The visitor will only see 1 popunder during their entire visit at a member site.

There are several types of press releases that should be utilized by organizations:

There are media advisories. Media Advisories tell media, basically, where you are going to be at a certain time and date and why you will be there. It also serves to invite media to a press conference at specific locations and times.

Press conferences are events that are held by organizations specifically with media in mind. An organization invites media to attend a gathering, where PR Representative and Chairman of that organization, along with other notable active members will attend to answer questions and conduct interviews with media. When doing this, an organization would do good to have their own sound equipment so that large crowds can hear what they have to say.

A press release can also take form of an official statement by chairman of that organization on a specific issue. The statement will be sent to all of interested media for quote-gathering for stories. Most congressmen use this method regularly.

Another form a press release can take is in form of an article. An article is basically a news report based on facts that that organization has gathered. When using this method, it is best to leave organization's personal opinions out of article.

Press releases, written in article-style, should never use words we, us, me, my, or our or any other first person pronouns. These pronouns are only suitable in personal statements about issues, or when promoting a press conference by an individual.