The key to a building a great Marketing Strategy is knowing how to find and filter your prospects to a finely selected or targeted customer and client list. This is not to say you can't and won't accept "walk-in" customers that come by any other means. You want to ask yourself, "Where do I find prospects"?
You more than likely find them where they normally go. I know, you’re thinking, “what a lame answer”. But, it happens to be
right answer. Many entrepreneurs don't give this simple fact enough credit and consideration.
A few ways to reach these prospects:
ONLINE:
Publishing a Newsletter Writing Articles Discussions Lists Newsgroups Ad and Banner Swaps Link Trades Search Engines & Directories
Joining Online Clubs & Organizations
OFFLINE:
Publishing a Newsletter Direct Mailing Calling them & & The Phone Sending Letters Or Brochures Conferences and Conventions Parties & Outings Yard Sales, Flea Market & Shopping Acquaintances!
Always make use of Free & Paid Advertising & Publicity as best you can whether on or offline!
Making yourself available to help others is not only a nice gesture but an often unforgettable one as well!
These are just a few ideas.
I'm sure you can come up with many more!
You do you have to know where to look and who you are looking for.
Remember your target group? You wouldn't join a technical list if you wanted to interact with newlywed prospects, would you?
When trying to invoke a direct response, you are in realization attempting to qualify
prospect by making them realize that you are talking about them.
You can read more about this in a another article I wrote called, "HEY! You're Talking About Me!". (Ural to follow). http://www.makingprofit.com/mp/articles/data/20010716043255.shtml
This article offers an example of getting
prospect to realize that they should be listening to what you have to say.