Dear Online Marketer: Do your ads look like this?: ** Best Home Business In The Universe!!!!!! ** Earn $20,000 Your First Week!!!!!!!!! ** YOU WON'T BELIEVE THIS ! ! ! ! ** INCREDIBLE ! ! ! ! ** FANTASTIC PAYOUT ! ! ! ! !!!!
If
sentences above resemble ad copy you’re using online, I can tell you why money’s not rolling in: You’re killing your credibility, which kills your sales. The exclamation point is most over-used and abused character on keypad these days, and "quotation" key is getting mighty jealous. (I’ll explain what that means in a minute.)
Much in same ways that insecure kids become bullies in schoolyard to compensate for their weaknesses, unsure online marketers are littering their sales pitches with enough exclamation points to declare internet a disaster area.
Tell-Tale Sign
If you feel your sales pitch needs a few dozen exclamation points to raise enthusiasm level, it’s a sure sign that your ad copy is weak and needs improving. Stating benefits of your product with quiet self-assurance and backing it up with concrete facts, enthusiastic comments, and real testimonials will beat exclamation points any day of week. (Testimonials don’t get used nearly enough online - that’s what I meant about ‘quotation’ key being jealous.)
Which of following is more convincing to you?
1) Earn $100,000 a year or more with this exciting product!!!!
2) Our top rep earned $127,432 last year, and many others earned between $41,489 and $105,995. This proven product almost sells itself, and with our ongoing one-on-one help, you can do same. Remember: We’ll be by your side every step of way.
(Did you choose #2? So does everyone else.)
1) Our MLM is incredible!!!!!! Your downline does all work!!!!! Most generous payout in industry!!!! There’s nothing else like this!!!!! Sign up now!!!!!!!
2) If you’re wary of MLM programs or have had bad luck with them in past, I understand your skepticism. MLM has gotten a bad rap from some fly-by-night companies selling shady products. Let me assure you that our program is completely different from anything you’ve seen before. With our top-quality product, experienced leadership, and generous pay structure, we are positioned for success - especially for those who get in on ground floor. Sign up right now and get all facts immediately. If you’re not convinced it’s everything I’ve said it is and more, your membership fee will be cheerfully refunded.
