Excite Me, Tease Me, Make Me Want to............CLICK!

Written by Merle

Banners are a necessity for anyone doing business online. Sooner or later you'll want to do some banner advertising or simply swap with another site, so you'll want to make sure you have a few to choose from when that time comes.

There are "standard" sizes for banners, and you need to make sure you adhere to those standards before creating them. The most popular size by far is 468X60. Some of repparttar others are:

234X60 Half Banner 120X240 Vertical Banner

Popular button sizes are: 120X60 and 125X125 and a micro size of 88X31

You'll want to make a few in a variety of sizes so you already haverepparttar 101146 right size forrepparttar 101147 job at hand.

So what do you need to include on your banner? There are a variety of things you can do when designing to ensure clickability.

1) Userepparttar 101148 actual words "click here" somewhere onrepparttar 101149 banner as a call to action.

2) Use some form of animation- Movement catchesrepparttar 101150 eye

3) Make sure your banner loads quickly by keepingrepparttar 101151 size down to no more than 10K if possible.

4) Offer Something Free

5) Tell them just enough to pique their curiosity so they'll want to click and learn more.

6) Studies have shown these colors workrepparttar 101152 best Orange, Green, Red, Blue, Black and Purple.

7) Create a sense of urgency by stating something like "Last Chance," or "Limited Time Offer."

So you've taken all this into consideration and you're thinking to yourself, "I can't even draw a stick figure - how am I going to design a banner?" Have no fear, there are many resources online that will help you make banners quickly and easily.

10 Proven Tips for Boosting Ad Response

Written by Marty Foley

Your ad copy can meanrepparttar difference between profitable and unprofitable results from your marketing efforts. There are many ways to boost ad response. Here are ten tips to help you achieve that goal...

-- Ad Copy Tip #1:

Your headline is very crucial. Yes, headlines can even affect response to your web pages. Many copywriters spend more time on headlines than they do on all other elements of an ad combined.

The purpose of a headline is to catch your targeted prospect's eye and motivate them to continue readingrepparttar 101145 rest ofrepparttar 101146 ad (or other type of marketing communication). Ifrepparttar 101147 headline doesn't do its job,repparttar 101148 ad will most likely fail.

-- Ad Copy Tip #2:

Instead of trying to appeal to anyone and everyone with your headlines, they should be targeted towardrepparttar 101149 prime interests of your best prospects. There is little point in drawingrepparttar 101150 attention of those who have no interest in your offer.

-- Ad Copy Tip #3:

Since people tend to delay action, ad response can be improved by making special limited-time offers that encourage them to act NOW. (Forrepparttar 101151 sake of honesty and credibility, use a real deadline.)

-- Ad Copy Tip #4:

Your ads should include a clear "call to action," which encourages your prospects to take ACTION toward buying your product or service. Yes, make it unmistakably clear exactly whatrepparttar 101152 next step prospects should take in order to benefit from your product/service: place an order, request more information, or whateverrepparttar 101153 next step inrepparttar 101154 sales process may be.

-- Ad Copy Tip #5:

For maximum response you should constantly test and refine your ads in order to determine which approaches work best. Once you have a proven "control" ad, you should continue testing in order to increase response even further.

To test various elements of your web marketing efforts, check out my new tool that now lets you do scientifically accurate split run testing onrepparttar 101155 world wide web: http://ProfitInfo.com/catalog/v4.htm

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