This article takes an in-depth look at some of innovations introduced at ExactSeek.com (http://www.exactseek.com), including, most recently, implementation of a unique ranking algorithm that factors in Alexa traffic data.
Search engines basically cater to two audiences - webmasters and web searchers. Although there is an obvious overlap between two groups, latter dominates in numbers and most search engines bend over backwards to keep web searchers happy by continually tweaking search result algorithms. Webmasters, on other hand, are more or less left to fend for themselves.
ExactSeek was founded 2 years ago on premise that webmasters/ site owners are driving force on Web - not in numbers, but in terms of ideas, development, enthusiasm and innovation. The goal for ExactSeek, then and now, was to build a major engine that catered to this audience and web searchers more or less equally. Part 1 of this article deals with ExactSeek's focus on webmasters.
FREE SITE LISTINGS
ExactSeek's belief in importance of webmaster audience to search engine growth and traffic resulted in rapid introduction of three types of free site listings, each geared to helping webmasters give their websites maximum exposure within search engine.
Here's a short explanation of each:
Standard listings: As name implies, this site listing is just a basic website listing in ExactSeek database, comprised of Site Name (taken from Title tag), description (taken from Meta Description tag) and Site Link (the website URL).
These basic listings show up numbered 1 to 10, etc. in ExactSeek's search result pages. Any webmaster can obtain a Standard Listing simply by filling out form at: http://www.exactseek.com/add.html
- Embed audio, video or Flash. - Include logo, product or service images. - Include links to secondary site pages. - Use font enhancements (size, color, style). - Include more detailed information about their websites.
Simple examples can be seen at:
Priority listings: Introduced for those webmasters who wanted something in return for adding an ExactSeek search form to their websites. These listings appear in first 10 to 100 ExactSeek search results, highlighted against a light blue background. Visit link below to see an actual example:
Obtaining a priority listing is a simple 3 step process outlined at: http://www.exactseek.com/add_priority.html
The three types of listings noted above offer any half way knowledgeable webmaster a means to maximize site exposure with minimal effort. Best of all, any site meeting ExactSeek's submission guidelines is added within 24 hours. No pointless weeks or months of waiting. In 24 hours, websites are either indexed or not. If not, most common reasons are: