ExactSeek Explained (Part 1)

Written by Mel Strocen

This article takes an in-depth look at some ofrepparttar innovations introduced at ExactSeek.com (http://www.exactseek.com), including, most recently,repparttar 128127 implementation of a unique ranking algorithm that factors in Alexa traffic data.

Search engines basically cater to two audiences - webmasters and web searchers. Although there is an obvious overlap between repparttar 128128 two groups,repparttar 128129 latter dominates in numbers and most search engines bend over backwards to keep web searchers happy by continually tweaking search result algorithms. Webmasters, on repparttar 128130 other hand, are more or less left to fend for themselves.

ExactSeek was founded 2 years ago onrepparttar 128131 premise that webmasters/ site owners arerepparttar 128132 driving force onrepparttar 128133 Web - not in numbers, but in terms of ideas, development, enthusiasm and innovation. The goal for ExactSeek, then and now, was to build a major engine that catered to this audience and web searchers more or less equally. Part 1 of this article deals with ExactSeek's focus on webmasters.


ExactSeek's belief inrepparttar 128134 importance ofrepparttar 128135 webmaster audience to search engine growth and traffic resulted inrepparttar 128136 rapid introduction of three types of free site listings, each geared to helping webmasters give their websites maximum exposure withinrepparttar 128137 search engine.

Here's a short explanation of each:

Standard listings: Asrepparttar 128138 name implies, this site listing is just a basic website listing inrepparttar 128139 ExactSeek database, comprised of Site Name (taken fromrepparttar 128140 Title tag), description (taken fromrepparttar 128141 Meta Description tag) and Site Link (the website URL).

These basic listings show up numbered 1 to 10, etc. in ExactSeek's search result pages. Any webmaster can obtain a Standard Listing simply by filling outrepparttar 128142 form at: http://www.exactseek.com/add.html

Enhanced listings: Not strictly a website listing - really more of an enhancement torepparttar 128143 standard website listing. In brief, an enhanced listing consists of a small icon residing next to a website's standard listing which when clicked opens a 150x150 javascript window with additional information about that website. The cool thing aboutrepparttar 128144 enhanced listing is that webmasters can add up to 800 characters of text or HTML code torepparttar 128145 content of repparttar 128146 window, allowing them to:

- Embed audio, video or Flash. - Include logo, product or service images. - Include links to secondary site pages. - Use font enhancements (size, color, style). - Include more detailed information about their websites.

Simple examples can be seen at:


Priority listings: Introduced for those webmasters who wanted something in return for adding an ExactSeek search form to their websites. These listings appear inrepparttar 128147 first 10 to 100 ExactSeek search results, highlighted against a light blue background. Visitrepparttar 128148 link below to see an actual example:


Obtaining a priority listing is a simple 3 step process outlined at: http://www.exactseek.com/add_priority.html

The three types of listings noted above offer any half way knowledgeable webmaster a means to maximize site exposure with minimal effort. Best of all, any site meeting ExactSeek's submission guidelines is added within 24 hours. No pointless weeks or months of waiting. In 24 hours, websites are either indexed or not. If not,repparttar 128149 most common reasons are:

Fight For Online Visibility

Written by Vyacheslav Melnik

Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility fromrepparttar outset despite nobody wants to conceal his or her own website fromrepparttar 128126 public.


Inrepparttar 128127 Internet's Middle Ages - eight to ten years back, everything related torepparttar 128128 Web was extremely expensive, from Internet access to web design and programming to hosting, and creative folks built their first websites mostly from a perspective of future opportunities. The then start-ups tried to attract their audiences by interesting information and colorful pictures in hopes thatrepparttar 128129 visitors will find their web pages somehow, through ads or otherwise, and rememberrepparttar 128130 useful Internet address (URL) or add it to favorites in order to come back again and again.

But times have changed. Now, with almost forty million of active domains and twenty million of websites,repparttar 128131 archaic approach to entering any online market doesn't work. It's no longer enough to have nice graphics and useful information on web pages and drive some additional traffic to a site via banner ads. To be visible, websites have to compete fiercely for search traffic. Those players onrepparttar 128132 Web who don't understand new harsh realities are just losing their money and online niches to rivals.

Power of Search

Today's Internet users aren't inclined to compile lists of useful web addresses and then copy and paste or type in domain names like "www.your-greatest-website.com." Of course, an average web surfer has a number of pages bookmarked inrepparttar 128133 browser, but when it comes to searchingrepparttar 128134 Web for information, products or services,repparttar 128135 user goes to a search site and type relevant words or phrases in a search box. What would you do if you needed, for example, a vacuum cleaner orrepparttar 128136 latest news on a Cabinet reshuffle in Myanmar? Yes, you visit your favorite search site and type in your key search terms there, say, "vacuum cleaner" or "cabinet reshuffle myanmar." The search site will display you its search result page or pages with many links torepparttar 128137 information you need. It's simple and effective.

The search sites have become an integrated part ofrepparttar 128138 overall Internet industry and can be classified into two major groups: search engines and directories. The search engines use special programs; so-called spiders or crawlers travelrepparttar 128139 web, scan web pages and include them in search engine databases. Contrary torepparttar 128140 search engines that store information about web pages,repparttar 128141 Internet directories are supported manually by human editors, have no automated programs and list websites by categories. Google, MSN, AltaVista, AOL and AlltheWeb arerepparttar 128142 most popular search engines on a global scale. Yahoo! and DMOZ (ODP) are particularly noteworthy among global directories. Yandex and Rambler - each has a search engine and a directory - have actually captured a search market in Russia and other CIS countries despite they now face tough competition from Google. There are local search sites atrepparttar 128143 deeper regional level as well. Ukraine, for example, has UaPortal.com.ua and Bigmir.net (directories), and META.ua and Sova.com.ua (search engines) that are besieged by competition fromrepparttar 128144 likes of Google, Yandex and Rambler.

Whatever marketing researches you do, whatever sophisticated web design and programming technologies you apply and whatever great website you launch, your web project will always remain hidden from your target audiences unless your web pages get into search engine databases and are listed amongrepparttar 128145 first 30 search results. Every online business comes to this conclusion sooner or later. Sometimes it happens too late when designers has already sucked in all website budget and sacrificed potential search traffic for expensive and unnecessary graphics or codes.

Lost in Design

Did you ever happen to talk a web project over with a design studio? Seasoned website owners know there are five points which you will be reverted to, no matter what goals you actually wish to get. These sacred cows are "logo, programming language, colors, graphics and site structure." When you ask designers about visibility of a website to your target audiences, its projected positions onrepparttar 128146 search engine result pages and whether their design concept improves or worsens those positions, you always hear something like "... our team ...creative approach ...newest technologies ...clear design ... harmonizing colors" and so on which return you torepparttar 128147 above five dogmas. If you aren't strong enough to resistrepparttar 128148 spell they used to cast over a client, you'll became addicted to graphics and forget about your primary objectives - visibility to Internet users and high rankings in search engines. Among those who fall intorepparttar 128149 trap of misunderstanding their own goals are not only newbies, but also experienced folks whose websites have plummeted down in search engines from Top10 to invisibility since they unreasonably agreed to "upgrade" their "obsolete" content-rich recourses to splash pages and inner pages heavy on flash animation and programming codes.

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