Many Webmasters are realizing beauty of Search Engine Optimization (S.E.O) when utilizing a popular technique known as Reciprocal Link Exchange. When exchanging links with other site owners, Webmasters are capitalizing on S.E.O's powerful effects.

The goal of most Webmasters is to generate as much traffic as possible in order to sell their products or promote their services. I have found, from personal experience, everyone who participates in exchanging links wins.

Plus, exchanging links is really easy to do. Here's how:

Look for sites that have rich content that will be of interest to your site visitors and look for sites that are relevant to your site. One of best search engines to look for content-rich, relevant links is Google.

For example, let's say you began a marketing campaign to search for businesses to link to in Google under keywords "work from home". There are 13,300,000 sites that match keyword combination "work from home" and are possible link exchange partners.

Carefully look for a way to submit your link to their site. Some sites provide convenience of an online form that can be filled out to submit your link to their site.

Or, carefully look for contact info, i.e., an email address and email Webmaster with:

Your URL Title of your site Description of your site Category you want your site listed under (e.g., Business Opportunities) URL where their link can be found Your email address

If Webmaster agrees (many won't, but some will), place a permanent link to their site somewhere on one of your pages and they will do same for you.

This article will give you a couple of ideas of how you can get visitors to provide you with a link back to your site and make that reciprocal link work at its best.

Simply by having a links page may not be enough. Search engines are smarter and so are computer users. Every day new content is added to web that might be good or bad content. One of main functions of a search engine is to weed out good from bad. So if you do have a simple "links page" make sure descriptions provided by your reciprocators are detailed enough for engine to crawl and return good content. If your site is not a link directory, try to incorporate your links pages into your sites pages. Embedding links in pages that only pertain to content on that page. This will definitely get your page ranked higher compared to having links on a page with a bunch of other random links such as on a typical links page.

An idea you can use to generate links and links back to your site is by asking your visitors to reciprocate if they join your service, (as simple as subscribing to a monthly newsletter) making it a requirement. An example of this might be as follows: