Evergreen Publicity for Marketing-Minded Financial Planners

Written by Ned Steele

They'd hate to admit it, butrepparttar media is pretty predictable.

There are some stories that will run in newspapers untilrepparttar 144580 saints go marching in. Some ofrepparttar 144581 obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces...you could probably find a story about each one of these topics in every single edition of every daily newspaper inrepparttar 144582 country.

Long ago, newspaper editors realized that these topics attract readers. And, if you got your story published,repparttar 144583 same determination was made about your topic. Once a topic is anointed as "news-worthy" byrepparttar 144584 media, you can keep coming back to it again and again, as long as you have a reasonably new angle.

For Free Publicity, Don't Fake What You Don't Know

Written by Ned Steele

Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, evenrepparttar one with your auto mechanic.

That's whyrepparttar 144518 absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility--and all chances for publicity.

It is an especially egregious mistake to make with a reporter, because they have a relationship with their readers. If they printrepparttar 144519 false information that you gave them, it gets intorepparttar 144520 hands of thousands of people.

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