Estelle's GiftsWritten by Timothy Davis
Welcome to an exciting and beautiful assortment of unique gifts from my heart to your heart. Inside you will find some of most loveliest gifts offered for any occasion
| | 21 SALES LETTER TACTICSWritten by Peter Sharpe
1. Write as if you had 5 minutes to stand face to face and sell your product or service to customer. 2. Write down all issues important to your market. 3. Avoid anything that would offend anybody like specific religious reference or curse words. 4. Always place customer first (a guy actually tried to sell me a vacuum cleaner once emphasizing that if I bought it, HE would get a trip to Florida - not smart). 5. Sell benefits, tell success stories, mention your associations with big shots. 6. Don't sell multiple products in a letter. 7. Do not confuse people in any way. 8. Display a picture of product if possible. Show a "screen shot" of a web site, disk or CD-Rom if possible. 9. Show someone enjoying product. 10. Don't mention possibility that they might now buy. 11. Be refreshingly honest. 12. Don't overdo technical information unless it's at level of your specific market. 13. Learn any necessary "lingo" to speak to your market. 14. Don't bombard people with exaggerated benefits, lies or even cliches. 15. Include a very long guarantee - 10 years or even lifetime. 16. Offer a free bonus, pile on bonuses and benefits. 17. Make your letter long enough to get reader to spend time with it instead of making it look and feel like a garage sale or flea market flyer. 18. Always mention price (I hate it when people don't do this). Mention price up front if it is focal point of letter, but hold off until later if it is a costly item. 19. Offer rush delivery, remember that product is star, not you! 20. Cleverness kills sales (you want people buying, not laughing). 21. E-mail to your prospect six times, vary letter on repeat mailings, make follow up letters flow together.
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