Establish Your Own Email List!

Written by A.T.Rendon


I have been online now for over 8 years. I have seen a great many things change with regards to email but one thing remainsrepparttar same: Email isrepparttar 109605 foundation for global communication and it remains virtually free.

If you are not using email to do business online that your approach to doing online business is all wrong.

It is absolutely essential that you do business online via email and that you do it in a legal, non-spam manner.

The best way to accomplish this task is to establish your very own, in-house, email list.

So how do you establish your very own email list?

Perhapsrepparttar 109606 best tried and true manner is by starting your own publication thus establishing a legal basis to email your subscribers list with a daily, weekly or monthly newsletter or ezine.

I long ago compiled a list of resources to help anyone interested in starting their own publication and you may receive it, free of charge, via our auto-responder: mailto:report@emailexchange.org

The nature or content of your publication will greatly determine how often you can send it out to your list and how successful it will be with your subscribers.

Obviously, if your emails are just a collection of ads and you do not deliver anything of substance or worth to your readers, you will not long have a list to which you can email because they will all quickly un-subscribe.

Another important, and ongoing, aspect of your email list is how to get people to subscribe, thus giving yourepparttar 109607 permission you need to send emails to them legally.

You can start with whatever list of emails you already have on file and build from there.

Just email those people with which you have had contact inrepparttar 109608 past, let them know you are starting a new publication and that you would like to invite them to subscribe.

EMAIL FOULUPS

Written by Bob McElwain


Sure, you know how to handle email. You're probably flooded withrepparttar stuff and deal with it as effectively as you can. But is this good enough?

Maybe, but I sure get a lot of email that completely ignores well established rules. And even defies common sense. Here are my pet peeves.

Line Length:

A line of 80 characters is about twice as hard to read as one of 65. My reader window is set to accommodate 65 character lines. Send me 80, and 15 or more will wrap to a second line. Ugly. And hard to read.

Send 60 character lines, 65 maximum, as do most newsletters. All you need to do is hit Enter at about 60 while typing.

Courier

Use it. Forget all other fonts. This is what most expect. When you userepparttar 109604 font you love, it's a struggle for me to read it because it is not what I expected or am used to.

HTML

Forget it. Many are now trashing HTML, much favored by pornographers. While I don't automatically trash it, it's got to be important else I will. People can send Java and Active X in HTML. Reports I have not confirmed, suggest these will become joyful tools for those wanting to do mischief.

Do The Views Above Reflect The Norm?

It's doubtful. But I'm not alone in any one of them. So if you break these rules, you are bound to annoy some. Rememberingrepparttar 109605 importance of generating every single possible hit, can you afford this risk? Many obviously believe they can, forrepparttar 109606 above are commonly violated inrepparttar 109607 email I receive.

There's more to all this than mentioned above. If you are serious about your business and want to be certain your messages are first rate, visit my site. Click on Library inrepparttar 109608 navigation bar torepparttar 109609 left. Then, under Topics, select Email Handling. You'll find lots of good information here, andrepparttar 109610 views of others.

Three Unbreakable Rules

Ignorerepparttar 109611 following at your peril. You can lose lots and lots of potential customers in doing so.

Answer Promptly

What good is a reply a week later? Heck,repparttar 109612 sender has likely forgottenrepparttar 109613 question. And even that they asked it.

There's no exception here. Email needs to be answered within a few hours of receipt. If you're working a day job, handlerepparttar 109614 heavy stuff inrepparttar 109615 evening. But check for important messages inrepparttar 109616 morning as well. Otherwise, check every two to three hours. If you haven'trepparttar 109617 time, outsourcerepparttar 109618 task. That is, hire someone to handle your email for you. It simply has to happen.

Answer Completely

Many replies are incomplete, so you have to respond again to clarify your question. Oftenrepparttar 109619 answer does not relate torepparttar 109620 question. Intolerable.

Take whatever time is required to be sure you understandrepparttar 109621 question. Then answer it completely. But go further. Include related information that may be needed given your answer. For example, if you suggest using a Windows' tool, add how to do so.

Answer With Grace And Style

Be pro. Talk nicely. Use simple language. Say enough, but not more than is needed. Above all, watch your manners. This matters most when dealing with someone who is angry.

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