Endorsement Marketing Secrets

Written by Adrian Kennelly


Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to your business and might actually use your product or service.

Before asking anyone for an endorsement be sure your product or service givesrepparttar results you say it does. They may ask you to prove it before they will agree to give an endorsement.

Once you findrepparttar 119549 ideal person to endorse your product or service simply contact them and ask. When proposing any endorsement deal make it a win/win situation. Tell them you would getrepparttar 119550 endorsement and they would get free publicity. If they're selling a product or service, you could exchange endorsements. If they ask for a fee, try to give them a percentage ofrepparttar 119551 profits instead.

Growing Your Business With Your Marketing Priorities

Written by Charlie Cook


None of us have enough time inrepparttar day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order.

You try to fit in some marketing when you can, but you're not sure which activities are essential to do each week or each month to build a steady stream of clients. You make some calls, send out a mailing or put up a web site, but you still have that nagging feeling that if you knew which marketing activities translated intorepparttar 119548 most new business, you could be more successful.

You want more clients or, if not more clients, higher paying clients. So, what arerepparttar 119549 most important marketing tasks to do in order to attract more ofrepparttar 119550 right type of prospects?

Build and Maintain Relationships with Prospects Your number one marketing priority should be to build relationships with lots of qualified prospects. It sounds obvious, but remember thatrepparttar 119551 reason to advertise, network or to have a web site is to generate leads, leads you can then convert to sales. Take a look atrepparttar 119552 number of years you’ve been in business andrepparttar 119553 size of your prospect list.

If your advertising, networking and web site are working, you should be able to generate new leads and a growing list of qualified prospects each month. A successful website, for example, can generate hundreds, if not thousands, of new leads monthly.

George recently signed up for my coaching services. He has been in business for over ten years, but his prospect list consists of less than 150 names. George should have contact information for thousands of prospects by now. Even without an active web based lead generation strategy, if George had added every prospect and client to his list over ten years his list should contain over a thousand interested people.

How many more sales could you close if twice as many — or ten times as many— people know how you could help them?

The first step is to get prospects' attention with your marketing message and materials. Then you want prospects to takerepparttar 119554 next step; to contact you, buy from you right away, or add their name to your mailing list. Offering free, relevant information such as a report or free workshop will prompt your prospects to give you their contact information and increaserepparttar 119555 results generated by your advertisements and mailings.

How big is your target market? What percentage of this group is on your mailing list?

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