I remember having to write about an article on how your graphic designer can cost you money. Sure, your graphic designer can have all
blame when you find out later that your material cannot be run through press right away because there are changes to make and errors to correct. However, you as client may also prevent errors from happening, especially costly ones, when you yourself are aware of several things at onset of job.
I found following questions from another designer helpful when dealing with printing projects. I would like to share it with you:
To check on configuration and presentation, were you able to do a "dummy" or a mock up of your job?
Can we print on a smaller press, and thus save money if we change dimensions of job?
Are you sure about quantity? (Re-runs cost lots more than extended first runs.)
Has job been proof-read by several people before press time? Different sets of eyes see different sides to job.
Are photos in document checked, or retouched? Some photos need to be retouched because color prints can get darker after scanning; large reductions make shadow areas heavier.
Do you need a color key as well as a blueprint? Blueprints do not always indicate color breaks and trapping clearly.
Is paper opacity sufficient or will there be see-throughs in job? Is texture of paper alright or will job have to be laser-printed afterwards?
Is there a stock that we can substitute to save money but still look as good?
