Unfortunately, increasing popularity of search engine ranking methodologies is helping to raise barriers to entry - as more businesses, ad agencies and SEO firms concentrate their efforts on creating highly optimized web sites, competition for keyword rankings and qualified traffic is increasing significantly. The rules are changing rapidly and if you expect to succeed you must deploy a sophisticated methodology that blends technology and processes. Here is a list of five bottom line requirements that must be adhered to if you expect to generate qualified traffic:

Link Strategy: The web is maturing and search engines are putting more and more emphasis on link popularity or page rank or "PR" in Google's vernacular; i.e. number of web sites pointing back to your own. If you are to be successful you must develop and deploy a systematic process to establish links to your web site with others that are in your market segment and setup an outbound "link to" resources page via your own site. This takes an investment of time and resources - typically you need between 400-800 links back to your web site to achieve a good "page ranking." Here is a link to an excellent detailed article on setting up an effective link popularity strategy: http://www.website101.com/arch/archive143.html

As I said in above paragraph search e-sources for most part are unable to access information contained in these Web-accessible databases. They are however able to access search e-source or interface associated with these databases, if you know how to search for them that is.

Here is an example (a picture is worth a thousand words they say, or should that be changed in this new millennium to "a screen shot is worth a thousand bits of data")

The trick is to search for specific topic you're interested in with Boolean "and" together with word "database" in your query.

Searched web for medicine.