Emerging Methods for Effective Search Engine Ranking

Written by Lee Traupel

Search Engine traffic has always been and continues to be one ofrepparttar best ways to drive qualified traffic to a web site - it presents information about goods and services whenrepparttar 128331 interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; butrepparttar 128332 never-ending deluge of Spam is rapidly ruiningrepparttar 128333 effectiveness of opt-in e-mail and helping to add luster torepparttar 128334 value and cost-effectiveness of search engine traffic.

Unfortunately,repparttar 128335 increasing popularity of search engine ranking methodologies is helping to raiserepparttar 128336 barriers to entry - as more businesses, ad agencies and SEO firms concentrate their efforts on creating highly optimized web sites,repparttar 128337 competition for keyword rankings and qualified traffic is increasing significantly. The rules are changing rapidly and if you expect to succeed you must deploy a sophisticated methodology that blends technology and processes. Here is a list of five bottom line requirements that must be adhered to if you expect to generate qualified traffic:

Link Strategy: The web is maturing and search engines are putting more and more emphasis on link popularity or page rank or "PR" in Google's vernacular; i.e.repparttar 128338 number of web sites pointing back to your own. If you are to be successful you must develop and deploy a systematic process to establish links to your web site with others that are in your market segment and setup an outbound "link to" resources page via your own site. This takes an investment of time and resources - typically you need between 400-800 links back to your web site to achieve a good "page ranking." Here is a link to an excellent detailed article on setting up an effective link popularity strategy: http://www.website101.com/arch/archive143.html

Keyword Fundamentals: Keywords arerepparttar 128339 fundamental building blocks of any search engine ranking campaign - many/many companies waste significant resources optimizing for keywords that are either wrong; i.e. not targeted for their market or there is too much competition and rankings will never be achieved. You must utilize keywords that are targeted for your market and find those that can effectively drive page 1-3 rankings - WordTracker www.wordtracker.com has rapidly emerged asrepparttar 128340 defacto industry standard technology tool for researching keywords - we've used it for years and highly recommend this cost-effective and comprehensive service to our clients and business partners.

Invisible web content? Yes it exists!

Written by jim Peters

A great deal ofrepparttar really good content onrepparttar 128330 www is contained in databases, so what, you say. Well, most search engines are unable to access these databases in their search process. In other words, this is data you'll never locate unless you know it's out there and you know exactly how to access it.

As I said inrepparttar 128331 above paragraph search e-sources forrepparttar 128332 most part are unable to access information contained in these Web-accessible databases. They are however able to accessrepparttar 128333 search e-source or interface associated with these databases, if you know how to search for them that is.

Here is an example (a picture is worth a thousand words they say, or should that be changed in this new millennium to "a screen shot is worth a thousand bits of data")

The trick is to search forrepparttar 128334 specific topic you're interested in withrepparttar 128335 Boolean "and" together withrepparttar 128336 word "database" in your query.

Searchedrepparttar 128337 web for medicine.

Have a look atrepparttar 128338 results produced using onlyrepparttar 128339 word medicine for our search. Results 17,900,000 documents found, but no databases.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use