Embroidering Corporate ApparelWritten by Rick Sheldon
Embroidering Corporate Apparel Correctly embroidering corporate apparel requires employing five crucial policies: Use highly trained embroidery personnel. Maintain a fine tuning of sophisticated equipment. Use digitizing created specifically for type of garment that is to be embroidered. Work with an experienced digitizer who understands capabilities of embroidery equipment. Always advise customer to choose a quality product. Embroidery Stitch Count Estimation Making a general stitch count estimation can give you necessary information to choose between multiple logo options. The basic rule of thumb says to estimate 1,500 to 2,000 stitches per square inch. This rule applies to one layer of stitching only, as multiple layers will require additional stitches. Estimating stitch count of text is a bit more complicated. Lettering stitch counts will vary based on font style and letter size. Here are a few examples: text 'ABC Construction' at 1/2 inch height (width is determined by height and font) will range between 3,000 to 4,000 stitches, a 2 inch tall brown bear logo with text such as 'Bear Outdoor Products' ranges from 11,000 to 12,000 stitches. If your logo is meant for a full jacket back, range of your stitch estimate will increase. You can figure that ten letters of 3 inch tall text ranges from 20,000 to 30,000 stitches. If your logo image is comparable to a largely detailed semi truck, it may take 100,000 to 150,000 stitches.Embroidery Placement The most common embroidery placement is on left chest, with an optional personalization on right chest. An additional option, commonly used with polo shirts, is to embroider left sleeve about one inch above cuff. This choice gives garment an extra zest of class. If you are looking to create a product with an up and coming flare, placing your logo on back of garment, just below collar, will capture a bit more attention. Many sports related businesses have found this to be a striking placement. Jackets are a captivating promotional item with a full back of embroidery. The left chest, of course, is also used to promote item from both directions. If you have ever been to rodeo, you have seen pro riders wearing long sleeve shirts with a full sleeve promotional embellishment. This country style is popular from south of Georgia to great northwest. If you seek an exceptionally classy piece, try a small, delicate logo. This style of logo is most noticed on cuff of a long sleeve shirt or on collar of a dress shirt. One other place used from time to time is at bottom of a shirt, on front tail. This placement will only work on garments meant to be worn outside pant. Hat embroidery placement has always been front and center, but times have begun to change. If your design is under 3,000 stitches it can be placed on side of hat. This is one of popular new placements. Another placement that is becoming more widely used is hat closure strap, but only a few embroidery companies have this placement capability. All of these embellishment areas work well for finished hats. If you order American made hats, however, your options increase enormously. As most American made hats are made to order, you can have them embroidered nearly anyplace. The hat factory will embroider these panels prior to assembly, giving you option to embroider anywhere on bill. You can also embroider your logo anywhere on front panels, which is not an option with finished hats. If you like, you can even have top panels embroidered! Take it one step further and create an image that covers whole cap, for a spectacular, embroidered hat. Sizing Your Logo Design When determining size to make your design, there are four main points to consider: The placement of design. The type of product that you are having embroidered. The impression you are hoping to give. The cost, as determined by stitch count. Begin with factor that is most important to you. If you prefer a very large logo, your placement will become more limited. If you prefer a variety of placements, you will want to limit yourself to a more petite logo. When cost is an key factor, a small logo is economical and classy. Garment Quality Your image is at stake whenever you purchase corporate apparel. It begins with quality of garment you select. If you lay out a lower end polo shirt next to a medium to high end polo shirt, you will see subtle differences. The higher end shirt will have neat seams, double stitching, quality cuffs and collars, and most importantly material will stand out as more durable and stylish. With as little as a 10% to 20% increase in price, you can greatly improve product that will represent your company. Not only will your customers or employees enjoy piece more, but they will wear it more often, thus promoting your company more often. If garment is made of a poor quality material, thread density will not withstand thousands of needle pokes in a small area and will actually fall out at some point. Poor material is also notorious for buckling around embellishment after it is washed. Buckling can also be caused by mediocre embroidery procedures. If your company image is critical to you, then consult with a professional who understands all elements of your corporate apparel and has an extensive knowledge of embroidery.
| | Ten Amazing Ways To Increase Attraction at a Trade ShowWritten by Catherine Franz
These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows. You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities. 1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't professional quality. People will usually not look at it more than three minutes before they feel conspicuous and will approach you. 2. Have a picture album with success stories and pictures. Especially great for independent professionals selling a intangible product. Pictures of workshop attendees having fun and doing various projects or eating together or a Christmas party in your office with your clients is very connecting and attractive. Please like to belong to things that they perceive as "successful." 3. Have a drawing for something that is valuable and attractive to them. Don't give away something laying around your office or something that has your ego attached, this very unattractive. 4. Candy bowl. One they have to reach deep. Don't fill it up, let it look like there isn't much left -- that is even more attractive. They want to reach in before it's all gone. They will take less too (chuckle)> 5. Hire a model with brains and a marketing background to assist you. Someone "very attractive." 6. Do what they do in grocery stores, demonstrate how to use your product. Wear a mike and have a small speaker attached. Buy headset mike like professional singers use. The connection to that alone will attract (second chuckle).
|
