Email vs. The Web

Written by Lisa Walstad

What Works Best for Selling Online? Email or Web Pages?

Good question right? I always thought so! That is until I went through my little learning curve. I can save you fromrepparttar same lessons if you have a few moments...

You see, I do a ton of classified advertising onrepparttar 101151 net. I utilize ezines, AOL, newsgroups (carefully thru my sig), and many web sites. I also use targeted direct email although I'm extremely picky in this area.

So why is it that all everyone talks about is banner ads? Click throughs, CPM, page impressions, etc.., . How aboutrepparttar 101152 folks like me that can't afford to slam down a few thousand bucks each month to have my banner pop up on Yahoo every time someone types "Internet Marketing".

Now don't get me wrong here, banners are great and I rely on banners to drive traffic to my site too. Butrepparttar 101153 fact is, a large part of my marketing campaign revolves around simple effective classifieds and I am not alone. It's cheap and it works.

That's why I've decided to pass alongrepparttar 101154 results of my "research" as I like to call it. (Learning curve is a little more honest!)

My question was this: Should I be using my URL, or my email address when advertising with classifieds and direct email?

Before my web site existed it was pretty much a no brainer. I used my email address in my classifieds until I smartened up and got some autoresponders. AR's made much more sense for two simple reasons: They allowed me to do MUCH less work and my prospects received my sales letters almost instantly, which always results in more profits.

Then I finally migrated torepparttar 101155 World Wide Web and had a URL to use in my classifieds. I immediately "upgraded" my ads to allow people to find my new web site. (Maybe I was a little too proud of it!) I figured why bother with autoresponders any longer when I could show them color, sound, and graphics.

The Life and Times of a Grizzly Ad!

Written by William /"Wild Bill/" Montgomery

The first point would have to berepparttar most desired but most often missed. How do you perceive your own work? Your ad just isn't a bunch of words pushed together to make that sale. It is an actual memory you are trying to implant. Don't necessarily write your ad to leap out atrepparttar 101150 reader, sometimes it's better to haverepparttar 101151 reader dive in. It's something thatrepparttar 101152 reader walks away with, whether knowingly or unknowingly.

You have 3 steps to conquer:

You must first "grab"repparttar 101153 readers ATTENTION !! In a sea of advertising it seems nearly impossible to catchrepparttar 101154 quick eye ofrepparttar 101155 consumer. You are not only in a sharkpool of competition, butrepparttar 101156 consumers ofrepparttar 101157 new millennia are skilled at tuning it out. This by far isrepparttar 101158 most important point. If you can't grab their Attention, you can't leave a message behind.

Ok, you have grabbed their attention..Now what happens? The reader becomes consciously aware of you. Your ad now has a glimmer of life. This isrepparttar 101159 readers "Conscious Stage". The memory chip you call a brain has just engaged. No matter how deep,repparttar 101160 memory is now there. Often, building a conscious awareness, is just that, a process of building. A consumer may not click with yourepparttar 101161 first time they see your ad, but they mayrepparttar 101162 second, third or twentieth time. It could be a matter of days or even years, but that long, not forgotten memory has built a foundation of familiarity.

What's Next You Ask?

They form an "opinion". This activates decisive reasoning. They react one of three ways.

1) They react positively and most assuredly shift intorepparttar 101163 fourth and final stage.

2) They react negatively and that long planted memory has either been erased or has drawn what I sometimes refer to asrepparttar 101164 "I should Hate'em" attitude. This is where some advertisers drawrepparttar 101165 consumer in by openly attacking it's competition. Not always ethical, but often quite effective.

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