What Works Best for Selling Online? Email or Web Pages?
Good question right? I always thought so! That is until I went through my little learning curve. I can save you from same lessons if you have a few moments...
You see, I do a ton of classified advertising on net. I utilize ezines, AOL, newsgroups (carefully thru my sig), and many web sites. I also use targeted direct email although I'm extremely picky in this area.
So why is it that all everyone talks about is banner ads? Click throughs, CPM, page impressions, etc.., . How about folks like me that can't afford to slam down a few thousand bucks each month to have my banner pop up on Yahoo every time someone types "Internet Marketing".
Now don't get me wrong here, banners are great and I rely on banners to drive traffic to my site too. But fact is, a large part of my marketing campaign revolves around simple effective classifieds and I am not alone. It's cheap and it works.
That's why I've decided to pass along results of my "research" as I like to call it. (Learning curve is a little more honest!)
My question was this: Should I be using my URL, or my email address when advertising with classifieds and direct email?
Before my web site existed it was pretty much a no brainer. I used my email address in my classifieds until I smartened up and got some autoresponders. AR's made much more sense for two simple reasons: They allowed me to do MUCH less work and my prospects received my sales letters almost instantly, which always results in more profits.
Then I finally migrated to World Wide Web and had a URL to use in my classifieds. I immediately "upgraded" my ads to allow people to find my new web site. (Maybe I was a little too proud of it!) I figured why bother with autoresponders any longer when I could show them color, sound, and graphics.