Email Your Way To Success

Written by James D. Brausch

You've heard that email is one of your best marketing tools, but you are afraid of spam complaints and you are discouraged about how long it takes to build an opt-in newsletter list. Let's dispell that fear and discouragement. There are actually dozens of channels you may not have considered to send spam-free emails and dramatically boost your traffic, sales and improve your communication with those who help make you successful.

Opt-In Newsletter

This is where folks often start. That's great. I'll repeat what everyone else has already said. You need to have an opt-in newsletter. You need to haverepparttar signup box prominently displayed on your site and you need to publish a helpful newsletter aboutrepparttar 109630 topic of your market often (preferably weekly). This will help you build long-term return traffic to your site. It will also build a sense of community with your visitors. You will eventually cease to be just a website and become a person that your visitors respect and get to know.

Yes; it is discouraging when you only have a handful of subscribers atrepparttar 109631 end of your first month. Hang in there. It's all worth it. Do you think it takes too much time to write articles for your newsletter? Use articles submitted by others. More on that later...


Is it OK to email your customers? Absolutely. Is it OK to email them your newsletter? No; not without permission. Is it OK to email them an advertisement for your latest product/service. Yes; it probably is... But hold on just a minute. You have a relationship with this customer. It's far better if you recognize and respect that relationship. They purchased something from you. Why not drop them a personal note every once in awhile and ask them about your product/service. Ask them if they are happy with what they received. Ask them if there is any way you can improve your product/service. Go ahead and let them know about your newsletter. It's OK to mention your product/service. Tell them where they can find more information if you think it might help them.

These are your customers. Treat them withrepparttar 109632 respect they deserve and they will likely become repeat customers. Blast email advertisements at them and they might or might not buy that product, but you will have missed a chance to build a relationship with them.


You need to have contact information on your site. This needs to include either an email address or a form to submit questions and other inquiries. People who email you are prospects. Is it OK to email your prospects? Absolutely. In fact, I recommend that you email them a response IMMEDIATELY upon receiving their inquiry. I always return prospect emailrepparttar 109633 same day.

Is it OK to sign them up for an auto-responder that blasts product information at them forrepparttar 109634 next several weeks. Yes; it probably is... But I think you are really blowing another opportunity if you do. Instead, why don't you spend some time and honestly answer their question. Once again, you have removedrepparttar 109635 illusion ofrepparttar 109636 faceless website and replaced it with a one-on-one discussion.

Feel free to send them a follow-up email in a couple of day if you don't receive an order or another question from them. Ask them if they have any other questions. It's OK to send them yet another email in a week or two. Be helpful and shoot for solving their problem or answering their question.

Link Requests

Having a resource directory of sites in your market is a great idea. It's a great way to build traffic (by trading links with other sites in your market) and a great way to provide a free resource to your own visitors. If you have a link directory, you need to have a simple form to request a listing in your link directory. That form should have an email address.

You can have a checkbox on your form to signup for your newsletter. This will increase your opt-in subscribers. You should also promptly addrepparttar 109637 listing and send them an email to tell them about it. Is it OK to try to sell your product/service in your email? Probably; but I don't recommend it. You have so many more valuable things to talk about. This is a webmaster in your topic area. They may or may not be interested in your product. They WILL be interested in their listing in your directory. Remind them ofrepparttar 109638 URL to your links page. They may also be interested in your affiliate program. Feel free to tell them about that.

Then, makerepparttar 109639 bold step to treating them like an equal. Invite them to suggest any other ways you might partner. Webmasters are a creative bunch. Reach out and make some real connections with those who request a listing in your directory.

How to Build Spam-Free Email Campaigns

Written by Bill Platt

Inrepparttar current Internet market, many people are confused as to how they can use email to build their online businesses, while consumers are fighting offrepparttar 109629 evils of spam email. As a result, we are tackling this most important issue today.

The ideal way to use email to develop your business is by creating a double opt-in list on either YahooGroups,, or

I have dozens of these lists in existence myself. Basically each opt-in list provides a specific talking point or advertising point that people are interested in. (Examples: I have a dozen lists for free-reprint articles, 2 lists for ezine ad swaps, 2 small lists talking about online business, one for computer help. I also have a couple for advertising ezines torepparttar 109630 public. I have tried safe-lists butrepparttar 109631 hosting companies keep deleting those.)

Additionally, I have at times past had up to 5 ezines, but right now only one. Each ofrepparttar 109632 five ezines were on various topics --- including computer software, online marketing and general entertainment --- and all were double opt-in.

Each ofrepparttar 109633 hosting companies allow you to place an ad in each mailing delivered to your group. With YahooGroups, you can only place one ad atrepparttar 109634 bottom ofrepparttar 109635 email. With Topica, you can place your ads top and bottom. I cannot tell you much about since I just learned about them this past weekend.

The trick to any opt-in list is providing something based on a niche interest. Provided your list delivers something of value torepparttar 109636 subscribers,repparttar 109637 people will sign up to receive them.

Withrepparttar 109638 ezine, you would try to provide some type of valuable information of interest to your target market. By consistently providing valuable information to your readers, you will be buildingrepparttar 109639 relationships with people who will likely buy from you inrepparttar 109640 future.

Let me say one thing here. Do not let an ezine distract you from your real purpose. Any ezine you develop is a tool to help you grow your business. Don't fall intorepparttar 109641 common trap of starting an ezine to promote your business and then thinking later that your ezine is your business.

There are in fact several large mailing companies out there with clean, double opt-in mailing lists for ads, but I must emphasize care when selecting one of these companies. Ifrepparttar 109642 mailing company cannot promise that their list is double opt-in, leave them be. Be sure to also get references and check those references. There are a lot of scammers out there sending spam to millions of harvested addresses and then trying to convince you that their mailings are safe. Buyer beware.

Double opt-in means that I as a subscriber requestrepparttar 109643 mailing then I receive a verification email fromrepparttar 109644 mailing list telling me that I must follow certain steps to verify my intentions to subscribe. Double opt-in is literally a method of getting someone to agree twice to receive future email.

Single opt-in lists can be and are often abused by their owners orrepparttar 109645 public-at-large. So avoid single opt-in lists at all costs. Evenrepparttar 109646 appearance of Unsolicited Commercial Email (UCE/Spam) can be deadly for your business.

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