Most web marketers have seen usual promotion strategies dozens of times. Search engines, newsletters, email ads and like. Yet it can seem like a painfully slow process to build up from a trickle of visitors per day. Slow and steady marketing programs will pay off, but sometimes slow is just too discouraging! Unfortunately many web business owners will give up because of psychological toll of a slow start.
To boost your site (and your confidence), you need to focus on bringing traffic to your site NOW to build an awareness of your site’s existence, even if it does not immediately translate into sales. You also need to let big guns in your industry know that you are online, and that you intend to be a player. You need a promotion strategy, not an advertising program. If there is one concept to keep in mind throughout your web marketing career, it is this…
You can promote without advertising. In fact, promotion is often a much more powerful way to succeed. We tend to think of these two concepts as one and same, but you are severely limiting your results if you concentrate only on "advertising." For one thing, there are rules about advertising (i.e. spam). In addition, we are all growing more impervious to ads; we see and hear so many per day that we unconsciously filter them out.
Advertising is geared towards sale. Promotion, on other hand, is geared towards building awareness. Promotion focuses first on person you are communicating with, and then subtly returns focus to you. You can advertise your site without emitting those bad vibes that "advertising" usually produces. How do you accomplish this? There are several ways, only one of which we will discuss in this article.
Email. Not email newsletters, or email ads, or email discussion groups but person-to-person email. Yes, you can send free email to people you don’t know, provided that you are offering something of value (or potential value) for recipient. A blatant ad is simply spam, which will win you no friends at all.