Email Newsletters: The HeaderWritten by Robert F. Abbott
Managing Subscriber addresses: At top of your email message you see header, where you insert addresses and a subject heading. It all looks simple enough, but there are some tricks and tips you should know, and one very important warning. Letís start with that warning:
In addressing your newsletter, do not put subscriber names or email addresses in TO or CC (Carbon Copy) field. Addresses in either of these fields are visible to all recipients. And, if you have one unscrupulous person on your list, that person could start sending spam to rest of list.
Always put subscriber addresses in BCC (Blind Carbon Copy) field, where no one but you will see their addresses. This is very important in retaining their confidence. In fact, this might now be single most important point to remember if you send an email message to any group.
So, to whom should newsletter be addressed? Probably yourself. You can use your regular address, or set up a special address for newsletter only. One other thought: use CC field as a place to put name of someone who wants to make their address known. For example, if you include a special offer by a third party in newsletter, you can CC that third party, and as a result provide a backup email address.
Subject line: Make this line as strong as possible. Itís hook that encourages reader to scroll down page to your article(s). Try looking through subject lines of newsletters you now receive, and see what works for you.
Email Builds BrandsWritten by Harry Hoover
Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:
* Brand Awareness
* Market Intelligence
* Web Traffic
* Prospect Leads
Build Brand Awareness. Email builds brand awareness by promoting name, look, feel and image of your company. Users now prefer HTML email to text email. HTML email gives you ability to include logos and other corporate images to reinforce your existing brand.
Increase Market Intelligence. Permission-based email allows you easily to survey your current customer base to solicit feedback on your website, customer service, products and services. With this baseline survey in hand, you can gauge how attitudes and awareness are changing over time. And with capabilities of professional email programs, you can segment results to see differences between established and more recent customers. Results such as these help you tweak and tune marketing and public relations efforts.
Drive Website Traffic. Your website can be one of your primary tools for customer acquisition and retention. People must visit site in order for you to capture them as clients or up-sell them on other services. Email marketing programs can bring new visitors to site and established customers back again.