Email Microtargeting

Written by David Moceri

Email marketing is undergoing rapid changes. Now, more than ever, bothrepparttar creative and demographic selection and targeting of a message must be highly relevant and qualified.

Microtargeting has become a valued strategy. At VIBEdirect, we have seenrepparttar 109569 industry withstand incredible changes based on bandwidth, creative, message perception andrepparttar 109570 fickle marketing factors that affect both open and click through rates with today's campaigns.

Consumers received an average of 3 marketing related emails per month in 1999. This number is expected to jump to over 130 marketing related emails per month by 2005 due torepparttar 109571 success rate of email marketing andrepparttar 109572 number of companies sending optin email. The problem is that this trend has caused email open rates to drop.

Inrepparttar 109573 past, our success had been built on wholesaling opt-in email campaigns to brokers and agencies. But as business conditions changed, we evolved by providing our clients with a microtargeted approach for cost effective results and a positive return on investment. As a result, we have maintained a sustained, strong period of growth.

Our opt-in lists offer marketers a "politically correct" way to reach their target audience onrepparttar 109574 net. While using bulk e-mail lists is cheaper,repparttar 109575 practice in itself is extremely controversial. You must be very careful when considering using bulk e-mail to market your wares onrepparttar 109576 Internet. This can lead to some unexpected and unwanted results. For example, some of your recipients may decide to "flame" you by clogging up your e-mail system with angry responses to your marketing message. Other recipients will complain to your Internet Service Provider, who may decide to discontinue your account.

We have more than 2,000 opt-in lists with more than 40 million unique names to choose from. All of our email addresses are ALL opt-in from a variety of quality web sites, banner ads, e-surveys & e-zine lists.

The Power of Microtargeting Email microtargeting is really a distinct form of "niche" marketing, differentiating consumers by segmenting them into identifiable, targeted groups. It'srepparttar 109577 depth of relationships that counts, notrepparttar 109578 quantity. Studies show that closer relationships increaserepparttar 109579 likelihood that email advertising will make an impact.

8 Ways to Get More Email Addresses On Your List ... Today

Written by Cynthia King

Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic.

Give Something (Or a Few Things Away)

Studies show that most people will only subscribe to about a dozen email lists at a time, and givenrepparttar number of lists out there, you've got to seriously compete for your customer's email address. Giving away free bonuses is a great way to push you overrepparttar 109568 edge.

A few things you can give away are:

Free ebooks. This is a strategy many marketers use - and it's a little worn out. Not just any free ebook will do anymore. Still use it, but make sure your ebook is something your customers crave. Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways Moms Can Make Money On Ebay Today" will get you a ton of email sign-ups.

Free courses. This is a lot likerepparttar 109569 free ebook strategy, except you break up your course into a sequence using an autoresponder. This works well if you want to be in constant contact with your prospect for a few days or weeks.

Exclusive coupons. If you're inrepparttar 109570 retail or service business, offer up a few exclusive coupons for list members. Make them little bonuses (like a free handbag with a clothing purchase of over $100 - or free facial with any cut and color). 10% off isn't likely to make your customer jump - but a free goodie will.

A birthday offer. This works especially well for restaurants, women's retail, and travel. Invite visitor's to join your birthday club - and in return give them a free meal, little gift, or night at your B&B on their birthday.

Write a Killer Headline

Having no headline for your ezine ad is a mistake many new marketers make - but bad headlines can be almost as damaging. "Join Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples:

Free 7 Day Course - How to Lose Weight Without Carb Restriction Win $10,000 and Your Dream Vacation Free Google Adwords Tip ofrepparttar 109571 Day, Plus Free Top Google Strategies Ebook

Have a Compelling Name for Your Email List or Ezine

Selling discount designer handbags? Call your listrepparttar 109572 "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle"

Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups.

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