Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic.
Give Something (Or a Few Things Away)
Studies show that most people will only subscribe to about a dozen email lists at a time, and given number of lists out there, you've got to seriously compete for your customer's email address. Giving away free bonuses is a great way to push you over edge.
A few things you can give away are:
Free ebooks. This is a strategy many marketers use - and it's a little worn out. Not just any free ebook will do anymore. Still use it, but make sure your ebook is something your customers crave. Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways Moms Can Make Money On Ebay Today" will get you a ton of email sign-ups.
Free courses. This is a lot like free ebook strategy, except you break up your course into a sequence using an autoresponder. This works well if you want to be in constant contact with your prospect for a few days or weeks.
Exclusive coupons. If you're in retail or service business, offer up a few exclusive coupons for list members. Make them little bonuses (like a free handbag with a clothing purchase of over $100 - or free facial with any cut and color). 10% off isn't likely to make your customer jump - but a free goodie will.
A birthday offer. This works especially well for restaurants, women's retail, and travel. Invite visitor's to join your birthday club - and in return give them a free meal, little gift, or night at your B&B on their birthday.
Write a Killer Headline
Having no headline for your ezine ad is a mistake many new marketers make - but bad headlines can be almost as damaging. "Join Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples:
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Have a Compelling Name for Your Email List or Ezine
Selling discount designer handbags? Call your list "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle"
Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups.