The whole point of these eMail Systems is to set things up in such a way that they pretty much run themselves. This is a HUGE advantage because it will free you up to work on other things within your eBusiness AND it has your eMail Marketing churning away, all at same time! Now, I ask you...how cool is that??
There are two little tactics that are quite effective when it comes to eMail Marketing that not too many people use. I refer to them as my "silent partners." I use them on a consistent basis and I highly encourage you to as well ;o)
Ok, let's roll them out!
I know, you must be thinking, download pages?? You betcha and why not? Every download you have, be it a paid and yes even a no cost download, must always have their own download page. I have seen so many people miss out on a marketing opportunity by not using a download page at all. All they have is a text link that will take them to .exe or .pdf and call it a day.
RULE OF THUMB...a no cost download must always be treated as if it were a cost one!!
A download page gives you yet another "kick at cat" as they say (note...there were no cats harmed or injured in anyway during writing of this article and don't email me, I love cats!!). It is another opportunity to add to or build a list so use it to YOUR full marketing advantage!!
On your download page you have another chance to get purchaser to take you up on your no cost newsletter offer. Or perhaps you have an eCourse that will tie in with theme of product they just bought. Any chance you have to get them on a LIST via one of your other email marketing systems that you have set up so that you can follow up with them ... well don't just stand there...TAKE IT!!
"Read Me First" Text Files...
Ahhh, hardly anyone uses these. Ken Evoy does on a regular basis, as does Jimmy Brown and a few other top marketers, but, us regular "joe's" ... NOT!!
Every download should be a zip file and within that zip file should always be a little "Read Me First" note from YOU. (You can create these in notepad).
Within your "ReadMeFirst" note is a thank you for purchase AND then you will tie in one of your other eMail Marketing Systems. It could be a eCourse, your newsletter, your eMarketing Kit...the options are up to you.