There are two little tactics that are quite effective when it comes to eMail Marketing that not too many people use. I refer to them as my "silent partners." I use them on a consistent basis and I highly encourage you to as well ;o)

Ok, let's roll them out!

Download Pages...

I know, you must be thinking, download pages?? You betcha and why not? Every download you have, be it a paid and yes even a no cost download, must always have their own download page. I have seen so many people miss out on a marketing opportunity by not using a download page at all. All they have is a text link that will take them to .exe or .pdf and call it a day.

RULE OF THUMB...a no cost download must always be treated as if it were a cost one!!

A download page gives you yet another "kick at cat" as they say (note...there were no cats harmed or injured in anyway during writing of this article and don't email me, I love cats!!). It is another opportunity to add to or build a list so use it to YOUR full marketing advantage!!

On your download page you have another chance to get purchaser to take you up on your no cost newsletter offer. Or perhaps you have an eCourse that will tie in with theme of product they just bought. Any chance you have to get them on a LIST via one of your other email marketing systems that you have set up so that you can follow up with them ... well don't just stand there...TAKE IT!!

"Read Me First" Text Files...

Ahhh, hardly anyone uses these. Ken Evoy does on a regular basis, as does Jimmy Brown and a few other top marketers, but, us regular "joe's" ... NOT!!

Every download should be a zip file and within that zip file should always be a little "Read Me First" note from YOU. (You can create these in notepad).

What I mean is, how many of you have purchased eBooks and courses which allow you opportunity to turn around and sell them again or use them as a bonus offer??

Some of us even take ball and run, go that one step further and customize sales page with our own payment links and offer them for sale.

Which of course is whole purpose of reprint rights.

However, where you will see hands come down very quickly is when you ask "How many of you READY, STUDY and APPLY very same information that is in that particular eBook that you are selling?

I can guarantee you that response rate to that question is very, very low AND is one of biggest reasons for failure rate of eBusiness today.

Now, some of you are going to sit there and say, well I am failing because my program isn't worth a darn. Hmmm, ok, for those of you with that response, then answer this. How many of you actually go through members area piece by piece and digest every little bit of training material they offer? How many of you READ, STUDY and APPLY that information??