It's one thing to have a sizable list, but you also need to understand how to use it effectively.

Actually more lists you have better off you are. BUT key isn't just having several general lists, you want to have as many targeted lists as you can.

What do I mean by that??

Well, ummm for all you health and nutritional product people out there your targeted lists could be based around each of specific products you offer. Those in themselves make up a "list."

If you are selling information products, then theme or topic of each of your books/courses can make a sub or targeted list.

Don't look at your products/services as a group, break them down (if you can) and think of them in terms of a targeted group of people (or list). For each group you will send out initial information request and then your follow up will involve specific information catering to that group.

That follow up is pretty straightforward. I mean if you have a product that is based to help migraine sufferers then you wouldn't later send a mailing to that list about a new product that deals with asthma...they don't relate or tie in. You keep sending that list information relating to suffering from migraines.

There is one other list that you could be building and that is one that involves a one-time request for information. For example; in May 4th issue of DEMC we talked about turning your articles into a two-part format and building a list from that. That is a one-time mailing. A person would hit your autoresponder in order to get second part of your two part article. The first part is one that ran in a newsletter, second you announced in your Resource Box along with means to go and get it.

So, question of day is "How on earth do you follow up with these people, when they didn't subscribe to receive regular mailings?"

That is what we are going to go over today. A 3-step follow up system which will turn these one-time requests into yet another viable list for you ;o)

So, let's get at it ;o)

Step 1 - First or Initial Contact

This is information that you are firing out after they have hit your autoresponder.

You have two ways you can go here. You can either: let person that you are going to send them future information that is RELATED to information they have requested here. Or, you don't say a thing at all.

Best course of action is to tell them up-front...be totally open and honest from get go. Remember people do business with people they know, like and trust and if you aren't trusting...you've lost them.

Having said that, you still need to give them a chance to opt-out of receiving more information...here is a sample to give you something to look at and use.

Let's say my two-part article was on no cost marketing resources. The first part of my article could have covered pro's and con's of going no cost as opposed to going paid route, and I might have focused on a few of more common ways to find no cost marketing resources. The second part of article would be a list of 30 resources that I put together and announced in my Resource Box. So my follow up would have gone something like this.

SAMPLE...

Hi ~~NAME~~ (remember use personal approach!)

Just wanted to send you out information you requested about 55 no cost marketing resources. I have listed them all below and I hope you find them useful.

In a few days I'll be sending you over a special article that I wrote "The Key to No Cost Marketing." Look for that to come in about three days.

I've spent a lot of time researching marketing tactics and looking for good solid resources that work. I'll be glad to share this information with you, if you want me to.

If you don't want to receive these additional strategies and resources then you can click REMOVE ME link below.

If you have any questions, please feel free to email me.

Look forward to sharing this information with you, take care and good luck with your eBusiness.

Sincerely, Denise Ryder

So what we have here is your prospect receiving initial information that they requested AND we have let them know that there is more to come and if they don't want to receive it then, they can of course, opt out.

Steve Boutelle has realized this and it sparked this question from him...

Steve Boutelle here . . . LOVED article on ethics! - something that's definitely a major part of any truly successful business practice. I'm sending in my Marketing question- here it is:

What are your top proven recommendations for getting qualified, targeted visitor traffic to your site that will continue over long term?

Great question and one that is on mind of every eBusiness owner "out there."

I know you are probably looking more for "tactics" to put into place rather than going back and regrouping a bit and we will get to tactics but first things first...

The main thing that has to be on your mind is to stay focused. When you first get into an eBusiness you have to do your homework. What I mean by that is find out what people want and need and then build a business around meeting those needs.

You CAN'T BE all things to EVERYONE. It just doesn't work. What you need to be is "expert" per se in one or a group of related needs/wants and build your business around that.

When you are "focused" you will see that a great many things come together for you. You will find that you aren't spending gobs of money on traffic generating systems, with hopes of getting "someone" to buy. You will have a better idea of where those people are and become more proactive in your marketing strategies and budget spending. There is a huge difference in terms of marketing dollars and success rates when you go from a mass marketing approach to a targeted approach ;o)

Go back and look at your web sites and look at it from shoes of a visitor and see what they see. That little exercise will ALWAYS give you a lot of information in figuring out why people aren't buying and what needs to be adjusted.

So...first thing in getting long term targeted traffic is to stay focused and try not to be everything to all people. Meet needs and wants of a targeted market and not masses. One you know your target market and what they want then following kicks in for you as far as specific marketing tactics is concerned...

1. List building - I have sprouted off here continually about NEED to have a list (or several lists) of your own. A list that is separate from your affiliate programs so that it can follow you wherever you go. If you have a focus then of course your lists become more focused as well. You will have a list of people who have a want and need for your products/ services as opposed to just a bunch of tire kickers who aren't really sure what they want or need. Does that make sense??

Your business should have more than just one list. You can have a general list (ie, a subscribers list for your newsletter perhaps), and it should also have specific lists built around sales of certain products and services you offer. If you are in health and nutrition market and sell several different products in line, then for each product your sell, those customers become targeted to that product. You can then look at that and make targeted lists from that and act accordingly.

List building, as I said above, is THE KEY. You have ability through your lists to be specific and target only those who want and need your products/services.

2. Advertising - once you know your market and who needs what you have, in process you find out where they hang out. When you know what newsletters and forums they go to then it makes things easier for you. Again, you are focused with respect to your marketing and are going into newsletters that speak directly to your target as opposed to masses. Prime example here...

ProfitSpace focuses on marketing and copywriting tactics for eBusiness owner. My target market for ProfitSpace is eBusiness owners.I can't tell you how many classified ads I receive from people who are selling health and nutritional products. A person who is selling H&R products specifically is targeting people with health issues. While yes I am sure that there are eBusiness owners with health issues, they aren't in frame of mind to read about it in a marketing newsletter. They are looking for business help. That person selling these products would have generated far better response by going to a newsletter which targets health related issues.

You NEED to target your advertising to fit newsletter you are advertising in. If you are SELLING health products then go to a health related newsletter. If you are trying to build a downline for your mlm then fine, stick with a newsletter geared towards business.

Another thing about advertising that will certainly help you in building long term targeted traffic. DON'T SEND A PERSON TO YOUR SITE, send them instead to a no cost eReport, eBook or eCourse that ties in and relates to your target/focus. REMEMBER if you don't have a list then you are basically shooting yourself in foot. You WANT email address and name of visitor...you DON'T WANT them to go to your site, see what you have, hope they'll bookmark you and come back. They won't do it.

Let me give you an example of what I mean...

In case of Mariangie who is promoting tele-communication products. Instead of placing a typical classified that leads a person to her site, she writes a no cost eReport on, oh...say...how to save money on your monthly cell phone charges and writes a classified promoting that report. BINGO she has a name and email address of someone who has a need to save money on their cell phone. You can go much farther in terms of marketing with a warm body to market to as opposed to marketing to a ghost ;o)

See how that works??

So...look at focus of newsletter you are advertising in and make sure it reaches your target market...AND...lead a person to a report or some other list generating tool...NOT TO JUST your web site ;o)