It is impossible to see any sort of success online without some form of email marketing.
It's one thing to have a sizable list, but you also need to understand how to use it effectively.
Actually more lists you have better off you are. BUT key isn't just having several general lists, you want to have as many targeted lists as you can.
What do I mean by that??
Well, ummm for all you health and nutritional product people out there your targeted lists could be based around each of specific products you offer. Those in themselves make up a "list."
If you are selling information products, then theme or topic of each of your books/courses can make a sub or targeted list.
Don't look at your products/services as a group, break them down (if you can) and think of them in terms of a targeted group of people (or list). For each group you will send out initial information request and then your follow up will involve specific information catering to that group.
That follow up is pretty straightforward. I mean if you have a product that is based to help migraine sufferers then you wouldn't later send a mailing to that list about a new product that deals with asthma...they don't relate or tie in. You keep sending that list information relating to suffering from migraines.
There is one other list that you could be building and that is one that involves a one-time request for information. For example; in May 4th issue of DEMC we talked about turning your articles into a two-part format and building a list from that. That is a one-time mailing. A person would hit your autoresponder in order to get second part of your two part article. The first part is one that ran in a newsletter, second you announced in your Resource Box along with means to go and get it.
So, question of day is "How on earth do you follow up with these people, when they didn't subscribe to receive regular mailings?"
That is what we are going to go over today. A 3-step follow up system which will turn these one-time requests into yet another viable list for you ;o)
So, let's get at it ;o)
Step 1 - First or Initial Contact
This is information that you are firing out after they have hit your autoresponder.
You have two ways you can go here. You can either: let person that you are going to send them future information that is RELATED to information they have requested here. Or, you don't say a thing at all.
Best course of action is to tell them up-front...be totally open and honest from get go. Remember people do business with people they know, like and trust and if you aren't trusting...you've lost them.
Having said that, you still need to give them a chance to opt-out of receiving more information...here is a sample to give you something to look at and use.
Let's say my two-part article was on no cost marketing resources. The first part of my article could have covered pro's and con's of going no cost as opposed to going paid route, and I might have focused on a few of more common ways to find no cost marketing resources. The second part of article would be a list of 30 resources that I put together and announced in my Resource Box. So my follow up would have gone something like this.
Hi ~~NAME~~ (remember use personal approach!)
Just wanted to send you out information you requested about 55 no cost marketing resources. I have listed them all below and I hope you find them useful.
In a few days I'll be sending you over a special article that I wrote "The Key to No Cost Marketing." Look for that to come in about three days.
I've spent a lot of time researching marketing tactics and looking for good solid resources that work. I'll be glad to share this information with you, if you want me to.
If you don't want to receive these additional strategies and resources then you can click REMOVE ME link below.
If you have any questions, please feel free to email me.
Look forward to sharing this information with you, take care and good luck with your eBusiness.
Sincerely, Denise Ryder
So what we have here is your prospect receiving initial information that they requested AND we have let them know that there is more to come and if they don't want to receive it then, they can of course, opt out.
Most will stay because you have given them a good reason to (remember it's WHAT'S IN IT FOR ME), a preview of what's to come.