Email Marketing Systems to Help Boost Exposure and Profits...System #5 - The Missing Link Between Article Writing and Email Marketing

Written by Denise Ryder, Marketing Coach

It's no surprise that today we are going to talk about writing articles and how to tie them into email marketing. So, settle in and let's get at it!

Article writing is NOT a new tactic. With 300,000+ newsletters in cyberland covering a wide range of topics, it should come as no surprise what all publishers are looking for...GOOD QUALITY CONTENT.

Hey, it's no secret that we are all trying to get EXPOSURE... right? Keep in mind that that ONE ARTICLE can reach more people than you could ever possibly imagine. You aren't limiting yourself to just one can send that very article to several publishers within your TARGET MARKET and reach tens of thousands of people all atrepparttar same time. The great thing about using articles isrepparttar 144120 fact that it doesn't cost you a cent... just takes a little time in putting your knowledge to paper...oh, I mean to disk ;o)

There are many things you can do with articles that you have written, but we are focusing on using articles as a "system" for email marketing. So, here is what you can do.

The PRIMO advertising spot in all ofrepparttar 144121 newsletter isrepparttar 144122 Resource Box that comes atrepparttar 144123 end of your article. I mean it stands to reason that once someone reads a good, quality article they want to see whorepparttar 144124 heck wrote it...right??

Well, that is where they go to find out...AND...this is where your email marketing system comes into play. A resource box has your name and a web site address, in addition to that you have a few more lines to entice a person to to take some form of "action" which you control of course.

What do I ask??

Ummm, ok, that "action" could be a few lines enticingrepparttar 144125 reader to:

1. sign up for an eCourse that you have 2. sign up for your newsletter

3. download your eBook

4. download your eReport

Those arerepparttar 144126 more obvious "actions" you could entice a reader of your article to take. All ofrepparttar 144127 above of course give yourepparttar 144128 opportunity to get people onto your "list" and enables you to follow up later using email marketing.

Now, ifrepparttar 144129 people go to sign up for your report then BINGO you have them in your email marketing system..however there is a way to pretty much guarantee that they will take that "action."

Here is what you do...

Write your article so that it is in two parts. The first part ofrepparttar 144130 article isrepparttar 144131 one that is published inrepparttar 144132 newsletter. The second part ofrepparttar 144133 article is available to them via autoresponder...see where I am going with this??

Email Marketing Systems to Help Boost Exposure and Profits...System #6 - A 3-Step Process To Turn a One Time Follow Up Into a Responsive Sub-List.

Written by Denise Ryder, Marketing Coach

It is impossible to see any sort of success online without some form of email marketing.

It's one thing to have a sizable list, but you also need to understand how to use it effectively.

Actuallyrepparttar more lists you haverepparttar 144119 better off you are. BUTrepparttar 144120 key isn't just having several general lists, you want to have as many targeted lists as you can.

What do I mean by that??

Well, ummm for all you health and nutritional product people out there your targeted lists could be based around each ofrepparttar 144121 specific products you offer. Those in themselves make up a "list."

If you are selling information products, thenrepparttar 144122 theme or topic of each of your books/courses can make a sub or targeted list.

Don't look at your products/services as a group, break them down (if you can) and think of them in terms of a targeted group of people (or list). For each group you will send outrepparttar 144123 initial information request and then your follow up will involve specific information catering to that group.

That follow up is pretty straightforward. I mean if you have a product that is based to help migraine sufferers then you wouldn't later send a mailing to that list about a new product that deals with asthma...they don't relate or tie in. You keep sending that list information relating to suffering from migraines.

There is one other list that you could be building and that is one that involves a one-time request for information. For example; inrepparttar 144124 May 4th issue of DEMC we talked about turning your articles into a two-part format and building a list from that. That is a one-time mailing. A person would hit your autoresponder in order to getrepparttar 144125 second part of your two part article. The first part is repparttar 144126 one that ran in a newsletter,repparttar 144127 second you announced in your Resource Box along withrepparttar 144128 means to go and get it.

So,repparttar 144129 question ofrepparttar 144130 day is "How on earth do you follow up with these people, when they didn't subscribe to receive regular mailings?"

That is what we are going to go over today. A 3-step follow up system which will turn these one-time requests into yet another viable list for you ;o)

So, let's get at it ;o)

Step 1 - First or Initial Contact

This isrepparttar 144131 information that you are firing out after they have hit your autoresponder.

You have two ways you can go here. You can either: letrepparttar 144132 person that you are going to send them future information that is RELATED torepparttar 144133 information they have requested here. Or, you don't say a thing at all.

Best course of action is to tell them totally open and honest fromrepparttar 144134 get go. Remember people do business with people they know, like and trust and if you aren't've lost them.

Having said that, you still need to give them a chance to opt-out of receiving more is a sample to give you something to look at and use.

Let's say my two-part article was on no cost marketing resources. The first part of my article could have coveredrepparttar 144135 pro's and con's of going no cost as opposed to goingrepparttar 144136 paid route, and I might have focused on a few ofrepparttar 144137 more common ways to find no cost marketing resources. The second part ofrepparttar 144138 article would be a list of 30 resources that I put together and announced in my Resource Box. So my follow up would have gone something like this.


Hi ~~NAME~~ (remember userepparttar 144139 personal approach!)

Just wanted to send you outrepparttar 144140 information you requested aboutrepparttar 144141 55 no cost marketing resources. I have listed them all below and I hope you find them useful.

In a few days I'll be sending you over a special article that I wrote "The Key to No Cost Marketing." Look for that to come in about three days.

I've spent a lot of time researching marketing tactics and looking for good solid resources that work. I'll be glad to share this information with you, if you want me to.

If you don't want to receive these additional strategies and resources then you can clickrepparttar 144142 REMOVE ME link below.

If you have any questions, please feel free to email me.

Look forward to sharing this information with you, take care and good luck with your eBusiness.

Sincerely, Denise Ryder

So what we have here is your prospect receivingrepparttar 144143 initial information that they requested AND we have let them know that there is more to come and if they don't want to receive it then, they can of course, opt out.

Most will stay because you have given them a good reason to (remember it'srepparttar 144144 WHAT'S IN IT FOR ME), a preview of what's to come.

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