Email Marketing Systems to Help Boost Exposure and Profits... System #3 - Simple Steps to Developing An Automated Income Stream

Written by Denise Ryder, Marketing Coach

I know, I know you readrepparttar title of this month's eMail Marketing System and are saying to yourself "is there anything SIMPLE about marketing???"

Well, so far you have been given two systems that are SIMPLE to put to use within your own business. They might take just a little bit of time in gatheringrepparttar 144128 tools you need, but once you have them, you are good to GO!!

In your marketing efforts you want to use as many cost effective tactics at once. Tactics that once they are set up bascially run on their own.

So, let's keep that momentum going and keep to this idea of SIMPLE eMail Marketing Systems that anyone, regardless of level of experience can do ;o)

Today's system is an eCourse. Now before you click off here, just hang for a little bit and I will show you just how EASY it is to put together...AND how an eCourse can work at generating additional income streams for you.

Firstrepparttar 144129 why...

An ecourse can be setup to operate by itself without any additional work or effort on your part. You just plug it into an autoresponder, set up a little link within your email signature block, add a link on your site, perhaps run an ad to draw people in to take it...and BINGO you are on your way to building a list.

I know that you knowrepparttar 144130 benefits of an ecourse and I don't want to really focus too much in that area...list building isrepparttar 144131 key to ALL your marketing efforts and an ecourse is a fantastic tool for that!

How To Develop a Course of Your Own...

Ah..that isrepparttar 144132 question!!

You have two ways in which you can go about developing a course of your own, you can:

1. pick a theme and develop content via your knowledge in repparttar 144133 particular theme you have choosen. Let me give you a quick example:

If you run a dating site then you may want to develop an ecourse geared towards members ofrepparttar 144134 site. The theme could be "How to Attract Mr. or Miss. Right!" Your course discussrepparttar 144135 ways in which a person writes their profile, what sorts of pictures to use, how to respond to an interested person. Anything that will help your member stand out onrepparttar 144136 site so that they get what they are looking for...a date (or mate asrepparttar 144137 case may be).

2. pick a theme and use content that other people have developed that is in keeping with that theme. THE MOST EASIEST way to go for people who feel they are NOT writers. The internet is full of good, solid content inrepparttar 144138 form of articles, reviews, interviews. All you need to do is findrepparttar 144139 content and set it up into a logical 5 or 7 day format and BINGO, you have your own course and you virtually didn't write a cool is that!!!

It is very easy to put together an eCourse of your own. It takes a bit of time but once you get one eCourse under your belt you'll be surprised at just how quickly you can pull them together after.

Now, I want to "show yourepparttar 144140 money," or actually how you can weave in your very own income streams...

Withinrepparttar 144141 template you use include a "Sponsor Ad" atrepparttar 144142 top. Something like this...

--------Today's Sponsor --------

Onrepparttar 144143 corner of walk and don't walk with your marketing? Need a BOOST? Then subscribe to xyz eZine forrepparttar 144144 BOOST you need! --------------------------------------

If you have a 5 or 7 day eCourse well you have 5 or 7 ad spots. I will say this however, don't just plug in any ad. Make sure that your sponsor ad ties intorepparttar 144145 overall theme of your course. If your course is on health products and you outrepparttar 144146 blue put an ad in about travel...well you loserepparttar 144147 momentum and flow ofrepparttar 144148 course itself, your subscribers are looking at that and wondering whatrepparttar 144149 heck? Not to mention you look scattered. Keep it on topic ;o)


You can add a PS atrepparttar 144150 end of each day's lesson which could be a link to an additional resouce you have, an affiliate site or some other product. AGAIN, as with your Sponsor Ad make sure that if you are using a PS it ties in withrepparttar 144151 overall theme of your eCourse.

Ethics In Marketing

Written by Denise Ryder, Marketing Coach

I receivedrepparttar following question last week...

With all scams and unethical behaviour found online, what are some ofrepparttar 144127 most effective ways to generate trust as a marketer?

Annette Andkjaer Vacations For Fun And Profit I'll Teach You How To Travel, Save Money... And Make A Profit!

Good question Annette and thanks for firing it in ;o)

Ok, let's tackle this issue and give you some ideas on what you can do as business owners to show you are ethical.

I've said numerous times that people do business with people they; know, like and trust. The best way to gain that trust is to share what you know. People come online to get information, information that will help them make a more informed buying decision. Whether that information is about health and nutirition, pet care or, as in Annette's case, travel.

So what sort of information can you offer that will help build that trust?

Well, of course it depends uponrepparttar 144128 industry you are in. However, ummm if I were inrepparttar 144129 Health and Nutrition industry I would gather information aboutrepparttar 144130 products I was selling. For each product, I would write a little info piece about whatrepparttar 144131 product does,repparttar 144132 results I saw with usingrepparttar 144133 product myself, perhaps a couple of testimonials from others who are usingrepparttar 144134 very same product.

If I belonged to an affiliate program that sells leads, then again, I would write an info piece on what to look for when buying leads,repparttar 144135 importance of tracking,repparttar 144136 importance of a 2 step marketing plan, etc.

If my business was a mortgage consultant then I would again write and share my knowledge with respect to mortgages and things that people need to be aware of when mortgage shopping. I would offer an incentive - perhaps something alongrepparttar 144137 lines of shopping for a mortgage on their behalf.

In EVERY case it is information that will help your potential customer. That speaks volumes to them.

If you are a member of an affiliate program and if you are just sending people to your affiliate page, (and your prospects) are left torepparttar 144138 reading ofrepparttar 144139 ad copy that your program has written. Read these pages yourself and put yourself inrepparttar 144140 shoes of a prospect. How do you feel when you readrepparttar 144141 copy?

The copy written by your affiliate program is written to do one thing "SELL." There is nothing there to really build trust and rapport with your prospect. THAT'S WHY YOU NEED YOUR OWN SITE. Obviously I have written about this before and this is a subject of its own...but needless to say. If you want to show that YOU are ethical and someone to be trusted in, then do business right. Get a site of your own, a site where YOU OWN IT and therefore can add to it withrepparttar 144142 good quality information that people look for.

It makes doing buinsess easier for you.


Make yourself available to do business with. Withrepparttar 144143 new FTC Guidelines now andrepparttar 144144 fact that we have to include an address and phone number, that of course helps a little for us. But, what I am talking about is what happens after a person contacts you initially. Someone takesrepparttar 144145 time to email you, asking for more information should set off a few triggers for you:

1st - they are interested in doing business with you, possibly, because they tookrepparttar 144146 additional time to email you and ask more questions.

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