You are racking your brain trying to figure out, even after writing a sales letter that pulls, why people still aren't buying from you.
You check your sales letter and see that you have followed checklist to a "T." You have:
1. An attention grabbing headline
2. You have an extensive list of bullets highlighting all incredible benefits your service/product offers.
3. You have included a few FANTASTIC bonuses just to sweeten deal and make sure that your customers are getting more in "use" value then they are giving in "money" value.
4. You have EVEN created best guarantee every seen of face of earth that gives your customer "nothing to lose."
ALL things that components are there for a successful sales letter...and yet...
You still are not making sales...what gives???
I can probably tell you "what gives." Your customer doesn't believe you and if they don't believe you they won't buy.
Think about doing business online. There is never any chance for these customers to meet you. They have never seen or even touched your product. They don't know how long you have been in business. They can't really tell how credible your are, let alone if you are for real.
This is a challenge, no doubt, however, there are some things that you can do to help make yourself more believable. With believing comes trust and trust leads to profits. So let's look at a few things that you can work into your web site's homepage to hit home this issue of believing you.
Suggestion #1: Tell me your story...
Help me build a relationship with you by telling me who you are and what prompted you to offer this particular product/service.
What is your story...
If you are into health products then tell me why you take these particular products. What were your symptoms or conditions that lead you to taking these products and then share with me results you have gotten as a result.
If you are a car mechanic, then tell me why you decided to go out on your own. What did you see that you perhaps didn't like in car mechanics out there and your story in setting to change it.
If you are a offering a service like accounting, marketing, legal, why did you spend years it took to obtain your degree. What was it that drove you to this particular discipline and then tell me why you are targeting my kind of business. What did you find that was missing and what do you offer that fills that gap.
It boils down to relationships here and again fact that people do business with people they; know, like and trust. If you let them get to know you, they hear a little bit about you they start to see that "hey he/she is just like me!" from there they tend to let their guard down and trust starts to build.
Suggestion #2: Don't talk to me in generalities...give me specifics...
When you tell me what your product/service does for me, or why I need it in my life...then be specific.
Don't tell me I could lose 10 pounds in 30 days, when in actual fact I will lose 9 pounds in 26 days. If that is case then tell me that.