Email Marketing Systems to Help Boost Exposure and Profits... System #2 - Free eMarketing Kit

Written by Denise Ryder, Marketing Coach


We talk a lot about having a foundation and having a foundation is so vital to any business be it on or off line. Now having one is one thing but if you are like most and have no idea how to even build a foundation, then I can understand where people will become frustrated.

So, let's work on building a foundation for you. With a foundation in place you will at least know that there are some tactics out there that you can totally count on to deliever a consistent result for you. Once you have a foundation, then you can add in a new marketing tactic into your mix, test it, adjust it where it may need be and track it to see ifrepparttar result is consistent. If it proves to be then of course that tactic now becomes another within your foundation.

UNDERSTAND THIS...not every tactic is going to work for you. There are many reasons why this may berepparttar 144117 case. You might have decided to cut a step and doing so of course could jepordize your outcome. There are many variables which can come into play. The thing is that you TRACK and ADJUST until you FINDrepparttar 144118 right mix for your business.

So, are you ready? Ok then, let's roll up our sleeves and get at a system here, shall we??

There are TWO credo's that immediately come to my mind immediately when I think of email marketing strategies. I want to share them with you and I really want you to write them down on a sticky note and keep them someone where you will see them constantly.

Here they are... 1. How can I use this tactic so that I am always adding to or building a list?

By asking yourself this question you are putting yourself in a proactive state, which is fantastic! Many people are more reactive when it comes to their marketing efforts and reacting is likerepparttar 144119 little mouse running in that wheel in a cage, he spends all that time running and running and never gets anywhere. Itsrepparttar 144120 same with people who are reactive, they spend all that time reacting and not getting anywhere with their marketing results.

2. You CAN'T market to a ghost

Hits to your site doesn't mean "jack" if they don't buy and if you don't have a tactic in place that will enable you to follow up with that traffic. If you can't capture an email address and a name, then all you are doing is marketing to ghosts.

There are 1000s of sites out there that don't have an effective way of capturing an email address and a name so that they can follow up and build a relationship with. Many of these sites are affiliate sites and because ofrepparttar 144121 way they are set up you aren't able to make any changes to them. The way around that is to build your own theme-based site, add in your email marketing systems and of course your affiliate programs. It sounds hard, but it isn't and it shouldn't surprise you that all this isrepparttar 144122 exact strategy thatrepparttar 144123 top affiliate profit earners use.

How To Show the Honesty and Build Trust

Written by Denise Ryder, Marketing Coach


You are racking your brain trying to figure out, even after writing a sales letter that pulls, why people still aren't buying from you.

You check your sales letter and see that you have followedrepparttar checklist to a "T." You have:

1. An attention grabbing headline

2. You have an extensive list of bullets highlighting allrepparttar 144116 incredible benefits your service/product offers.

3. You have included a few FANTASTIC bonuses just to sweetenrepparttar 144117 deal and make sure that your customers are getting more in "use" value then they are giving in "money" value.

4. You have EVEN createdrepparttar 144118 best guarantee every seen ofrepparttar 144119 face ofrepparttar 144120 earth that gives your customer "nothing to lose."

ALLrepparttar 144121 things thatrepparttar 144122 components are there for a successful sales letter...and yet...

You still are not makingrepparttar 144123 sales...what gives???

I can probably tell you "what gives." Your customer doesn't believe you and if they don't believe you they won't buy.

Think about doing business online. There is never any chance for these customers to meet you. They have never seen or even touched your product. They don't know how long you have been in business. They can't really tell how credible your are, let alone if you are for real.

This is a challenge, no doubt, however, there are some things that you can do to help make yourself more believable. With believing comes trust and trust leads to profits. So let's look at a few things that you can work into your web site's homepage to hit home this issue of believing you.

Suggestion #1: Tell me your story...

Help me build a relationship with you by telling me who you are and what prompted you to offer this particular product/service.

What is your story...

If you are into health products then tell me why you take these particular products. What were your symptoms or conditions that lead you to taking these products and then share with merepparttar 144124 results you have gotten as a result.

If you are a car mechanic, then tell me why you decided to go out on your own. What did you see that you perhaps didn't like in car mechanics out there and your story in setting to change it.

If you are a offering a service like accounting, marketing, legal, why did you spendrepparttar 144125 years it took to obtain your degree. What was it that drove you to this particular discipline and then tell me why you are targeting my kind of business. What did you find that was missing and what do you offer that fills that gap.

It boils down to relationships here and againrepparttar 144126 fact that people do business with people they; know, like and trust. If you let them get to know you, they hear a little bit about you they start to see that "hey he/she is just like me!" from there they tend to let their guard down andrepparttar 144127 trust starts to build.

Suggestion #2: Don't talk to me in generalities...give me specifics...

When you tell me what your product/service does for me, or why I need it in my life...then be specific.

Don't tell me I could lose 10 pounds in 30 days, when in actual fact I will lose 9 pounds in 26 days. If that isrepparttar 144128 case then tell me that.

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