Email Marketing Systems to Help Boost Exposure and Profits... System #1 - 2-Step Process for Your Advertising

Written by Denise Ryder, Marketing Coach

Ok, ok we are not talking about dancingrepparttar 2-step, however, there is a 2 step process that you can follow with respect to advertising. A process that will help you gain exposure, because that is what advertising is all about, but if you plan itrepparttar 144158 right way you could find yourself building a list and eventually never having to advertise again!

Think about that for a second...because it is quite powerful and it is also whatrepparttar 144159 "guru's" do. Yes, they started advertising in ezines and/ or newsletters initially, however eventually they used this very same process to set themselves up so that eventually they would never have to advertise again...or atrepparttar 144160 very least be more selective.

Have I gotten your attention now???? Excellent...

Ok,repparttar 144161 idea behind advertising is to gain exposure, however, you need to understand that a one time shot in an ezine, regardless of how big repparttar 144162 subscriber base is, isn't going to give yourepparttar 144163 exposure you need. This is a misconception that many people have about advertising, whether it be on or off line. People will get all excited thinking mannn I just paid for an ad in such and such ezine with a subscriber base of 225,000 or their local city paper with a subscriber base of 150,000 and their sales counter or phone is going to ring offrepparttar 144164 wall.

I am sorry to break this to you...but it isn't going to happen. Yes, you "may" receive a couple of queries but you aren't going to receiverepparttar 144165 response you are anticipating. Why? Well, for one thing you have a huge compeition pool. Your ad is jockeying for attention along with repparttar 144166 other 15-25 (or so) ads that have been placed inrepparttar 144167 very same ezine.

Making Your Site Sticky...Building Income Through Content

Written by Denise Ryder

Have you ever visited a web site or dealt with a person and all you see is a "hard sell" or a "pitch" being thrown as you? There is nothing to sink your teeth into. Nothing to help you make a good buying decision...there's no CONTENT.

How does it make you feel?

Turned off, maybe a little used because you know all that site wants orrepparttar sales person wants is your money? There isn't that feeling that someone has a vested interest in what you really need. There is no content to help you alongrepparttar 144157 way or give you a few insider tips.

If you don't like it, then what would lead you to believe that YOUR potential customer would react any differently??

Yes, I know you are a good person and that you have onlyrepparttar 144158 best intentions at heart and your program/product or service will help. However, your customer doesn't know you or your intentions.

But instead of "hard selling" if you tookrepparttar 144159 time to help your prospect make a good informed decision and let them get to know those intentions by providing good, quality information, yup providing good CONTENT... that changes things greatly.

Not only just forrepparttar 144160 customer, but it creates a huge win in many ways for your business.

Let's look at four WINs you create when you gorepparttar 144161 route of content vs hard sell.

WIN #1 - Your Customer

Your prospect is looking for information,repparttar 144162 kind of info (content) which will help them make a good informed buying (or participating) decision. Give them that information and your a enabling them to build trust in you and from that trust they are more open and will accept your recommendations.

Gorepparttar 144163 route of a hard sell however and your visitor is turned off and they are off to someone who will give them what they need. Not because their product is any better necessarily, but because they went that step further in giving themrepparttar 144164 information/content they needed to help them.

WIN #2 - Search Engines

Your goal is to get your site listed inrepparttar 144165 top 10 or atrepparttar 144166 very leastrepparttar 144167 20 spots in a search engine. Search engines are in business as well, just like you. They are inrepparttar 144168 business of giving peoplerepparttar 144169 best quality sites based upon their search criteria. They look for content.

Help a search engine and they turn around and of course help you by ranking you. You are concerned about traffic, right? Wellrepparttar 144170 ranking in a search engine can meanrepparttar 144171 difference between getting a good quality visitor and not. You can have 1000s of hits a day, but it isn'trepparttar 144172 quantity that counts, it isrepparttar 144173 quality ofrepparttar 144174 prospect. If you are inrepparttar 144175 ranking where that quality prospect can find you, then you have a quality visitor and someone more apt to buy. However, to get that spot you need content it's a Scratch a Search Engines back and they will Scratch Yours. Giverepparttar 144176 Search Engines QUALITY CONTENT and when their spiders come around to index your get stand to get a good positon.

WIN #3 - Your Affiliate Program / Merchants

This isrepparttar 144177 group that is going to "show yourepparttar 144178 money." Gorepparttar 144179 content route and you are more apt to make a sale. Become a Super Affiliate and that could put you in good standing withrepparttar 144180 program you are affiliated with and could lead to bigger commissions from them.

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