Email Marketing Strategies - The Subject Line Message

Written by Marl K. Atkins

If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require thatrepparttar recipient openrepparttar 150739 email at all. When you open your email In Box inrepparttar 150740 morning and 'weed out'repparttar 150741 SPAM, how do you do it? By readingrepparttar 150742 subject line. Unless an email is blocked by a SPAM blocking application,repparttar 150743 user readsrepparttar 150744 subject line and decides whether they should openrepparttar 150745 email or delete it. If you can provide valuable information inrepparttar 150746 subject line, rather than a 'pitch' you stand a much better chance of getting them to open it. Here's an example of what I mean. We did a campaign a couple years back for a domain: . The objective was to promote stock tickers onrepparttar 150747 site for paying clients. The challenge was to get investors to log ontorepparttar 150748 site to seerepparttar 150749 tickers we were promoting and buy them, without our advising them to do so. We did this by providingrepparttar 150750 best stock picks our 'stock pros' could find along with our clients' tickers and suggesting that our visitors 'watch' them. provided potential investors with tickers to 'watch' that our stock pros expected to go up (or in some cases down, suggesting a 'short'). Investors would log onto to find out what tickers they might want to buy, thoughrepparttar 150751 site never suggested that anyone ever buy any stock. The challenge was to get investors to consistently visitrepparttar 150752 site to see what tickers we had picked and what our 'target' for each stock was. I need to define 'target' in terms of stock picks for you to understand this example. The 'target' isrepparttar 150753 price which you expectrepparttar 150754 price ofrepparttar 150755 stock to climb or fall to. One might say,repparttar 150756 current price per share for BRXY (just an example, not actual fact) is $3.24 and our 'target' is $4.27. They would be saying that they expect BRXY's price per share to climb from $3.24 to $4.27. If you were to buy stock on this advice you would sell whenrepparttar 150757 stock reaches $4.27 (or falls instead). We began purchasing and cultivating email addresses of investors who had 'opted-in' to recieve email about stocks. We sent a weekly newsletter from to all investors inrepparttar 150758 list. Now, just because they had opted in, doesn't mean they openedrepparttar 150759 email. Most of them recieved hundreds of stock related emails because they had opted in to recieve them. We would send out an email twice a week. The first email's subject line would read something like (again just an example): - BRXY currently: $3.24 -> Our target: $4.27 The second email ofrepparttar 150760 week would read something like: - As we predicted: BRXY currently over $4.27 Usually,repparttar 150761 ticker we predicted atrepparttar 150762 beginning ofrepparttar 150763 week wasn'trepparttar 150764 same asrepparttar 150765 ticker we claimed inrepparttar 150766 second email. It was one from a previous week. That didn't matter much. This subject line strategy did a number of things. First off,repparttar 150767 name tells a whole story all by itself. Second we 'proved' our ability to pick stocks on a weekly basis and let our readers know where they could find more picks. Third, it was amusing forrepparttar 150768 reader because each week, they were mildly interested in knowing whether or not our stock hit its target. That kept them from being quite so quick to hitrepparttar 150769 delete button. Of course,repparttar 150770 subject also gave them a potential pick, without 'pitching' it. It also got them to actually buy stock. After about a month of getting these emails, an investor woud start taking us more seriously.

Pay-per-Click Marketing Copy: Tactics to Avoid

Written by Dave Felts

The marketing message you send will influence who clicks on your PPC ad and why they click. Your goal in writing ad copy should be to put yourself inrepparttar mind ofrepparttar 150738 searcher and present an ad that will give themrepparttar 150739 information they need to make an informed decision as to whether or not you offer what they want. The goal is not to get clicks,repparttar 150740 goal is to get qualified clicks.

Ad strategies to avoid:

Free is a meaningless word and invokes skeptecism. Consumers are smart enough to know that nothing, ever, is really free. While you might increase your click rate,repparttar 150741 clickers aren't going to be people looking to spend money, they are going to be people looking to see if it really is free. Aboutrepparttar 150742 only Free that works is Free Shipping, but if you drive a consumer to your site on a Free Shipping message and then present a qualifying amount to get it, you risk irritating them and wasting your money. If you need to order $50 for free shipping, say so. 'Free Shipping on $50 or more'.

Listing a Price
Don't list a price unless you absolutely, positively haverepparttar 150743 lowest price. Nothing is worse from an advertising perspective than listing your widget for $19.99 when you're right next to an ad that listsrepparttar 150744 same or comparable widget for $17.99. Plus, if you list a price and your prices changes, you're going to have to go back and edit all your copy. A 'Starting From" price can work, but only, again, if you haverepparttar 150745 lowest price and only if you don't mind editing ifrepparttar 150746 starting price changes.

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