Email Marketing BasicsWritten by JC Anderl
Email marketing is one of best techniques that you can learn. Nothing tops it in its ability to stay in contact with your customer base. It's also remarkable cheap for results you get if you do it right. Here are basics of three kinds of email marketing.Spam/Unsolicited Email There really is not much to say except "don't do it." Spam is becoming increasingly looked down on by customers and Internet service providers alike. The response rates are very low and ISP's will shut you down without notice. There are other ways to promote your business, so let's take a look at more effective email marketing techniques. Ezine Advertising Ezine advertising is a very effective and easy to use method of email marketing. First you need to find an ezine to advertise with. An ezine that is related or complimentary to your site and products works best. Directoryofezines.com offers a large, searchable database of ezines for a small yearly membership fee. You can also use www.ezinehub.com for free to find an ezine that relates to your site. After you have found a promising ezine, you should subscribe to it to see quality of newsletter. A great rule to remember: If you like newsletter, then you probably aren't alone. Newsletters with great content have a more attentive reader base, which is also type of reader base that you want your ads to be sent to. You should remember that your ads are just beginning of process. Don't send your click-throughs to same page regardless of your ad, especially if you have multiple products. If your advertisement is for just one of your products, send visitors to product introduction page, not your home page.
| | Basics of Publishing Your Own NewsletterWritten by JC Anderl
Publishing your own newsletter is one of greatest ways to keep in touch with your visitors. The basic idea is that once you have taken time and/or money to direct a person to your website, you want to get their name and email address so that you can keep in contact with them.Marketing experts agree that it takes an average of seven exposures to an offer before they buy. Without a net to catch email addresses many surfers will soon find there way to another one of millions of sites on web, leaving it up to them to remember to come back. Getting them to sign up for your newsletter puts you more in control of further contact. Sending newsletters through mail can cost hundreds or thousands of dollars. Sending a newsletter over email, however, is easy, and costs virtually nothing. You can keep in contact with your list as often as you want if you give them valuable information. Remember to give something in return for their time spent reading your mailing. Getting Your Mailing List Setup You can start adding an email snare to your website almost immediately. Here are things that you need to set up 1. List Manager You can pick either a paid service or free service to mail your list. Host4Proft Hosting - As part of hosting package, which you need anyway, they also have an easy setup for sending newsletters. It's inexpensive too. Coollist.com offers an easy to use service that costs nothing but inclusion of an ad. Web Business Wizard offers an opt-in email list signup form as well as a powerful shopping cart and a web interface where you can contact all who opt-in to your lists. Its $39 a month to get setup.
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