Email Marketing - 8 Tips How NOT to Get Your Advertisement Read

Written by Edward Gause

Email marketing is one ofrepparttar most effective marketing methods available - if done correctly. Withrepparttar 109617 recent wave of email viruses going around, people are becoming more reluctant to open email from strangers, including me.

With that in mind, here are some highly effective methods to get your advertisement, that you worked so hard on, sent straight to my trash folder:

- If your email address looks like gibberish or appears to be coded as in,,, or, I don't know you - TRASH!

- If your email address is or addressed to, I don't have any friends byrepparttar 109618 name of "Friend" and my name is "Edward" so I don't know you and you obviously don't know me. - TRASH!

- If your email subject begins with "ADV", or "URGENT" or Re: to a subject I never sent - TRASH! I'll take my chances not reading those "urgent" emails.

Ok, your ad has initially made it pass my "trigger-happy" delete finger and didn't get tossed immediately inrepparttar 109619 trash. Good deal, but still not there yet. Here's how to get your ad tossed inrepparttar 109620 trash after it's been opened but still not read:

- If your email requires me to write you via "snail mail" or call you (long distance at that!) to be removed from your list - TRASH! I don't want anything to do with you if I have to spend money to request removal from a list I shouldn't have been on inrepparttar 109621 first place.

Direct Mail Advertising; Email Is Not Like Postal Mail.

Written by Bobette Kyle


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Copyright 2002 Bobette Kyle. All rights reserved.


Direct Mail Advertising; Email Is Not Like Postal Mail.

by Bobette Kyle

One ofrepparttar 109619 most popular and potentially effective advertising methods is direct email. If you deliver a well- written message and execute delivery properly you will be rewarded with new leads, sales, and traffic to your Web site. Ifrepparttar 109620 message is poorly written or you commit a netiquette faux pas, however, your efforts could end in disaster.

If you are new to Internet marketing, you might equate direct email to direct postal mail. The concepts are very similar; in both you broadcast a standard message to a large number of individuals in hopes of receiving positive responses. Torepparttar 109621 uninitiated, it is logical to assume you can approachrepparttar 109622 two inrepparttar 109623 same way. It seems likerepparttar 109624 only difference isrepparttar 109625 means of communication. If you are thinking this way, STOP! STOP! STOP!

Many people perceive unsolicited commercial message (UCE) - spam - differently than junk mail fromrepparttar 109626 postal service. The sender pays for direct mail sent throughrepparttar 109627 postal service. Not so for UCE. Spam onrepparttar 109628 Internet ties uprepparttar 109629 recipient's resources by using storage space, slowing down systems, and sometimes crashing equipment. For this reason and others, many abhor spam. Some assertively condemn spammers. If you spam you will undoubtedly be reported to your ISP and email provider. Depending onrepparttar 109630 circumstances, your accounts could be closed and your Web site may be shut down. Need I say it? This is NOTrepparttar 109631 result you are looking for from your email marketing program.

Some email advertisers feel that as long as there are unsubscribe instructions inrepparttar 109632 email or they only send one message it is okay to send unsolicited email. A few use never-passed legislative proposals in their defense. In marketing, perception is far closer to reality than loophole rationalizations. Some recipients are offended whetherrepparttar 109633 unsubscribe phrase is there or not and they are offended even when they receive only one message from you.

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