Email Marketing

Written by Dale Clark

Email isrepparttar basic communication tool used onrepparttar 109710 Internet! It isrepparttar 109711 most important tool available andrepparttar 109712 most efficient. You can literally send your message to anyone inrepparttar 109713 world in a matter of seconds. You can't do that anywhere else and at no cost. What'srepparttar 109714 cost of a letter sent throughrepparttar 109715 postal service? How long does it take to reach its destination?

Do you realizerepparttar 109716 power behind this tool?

You will be able to reach your prospects, clients and customers within seconds. It'srepparttar 109717 most powerful marketing tool at your disposal. You'll be issued an email address with your ISP and you can get a free email account right overrepparttar 109718 Internet. You need only learn how to use whatever email client you choose. I use my POP3 service basically as a personal address. I advertise using free email accounts, such as Yahoo or Hotmail.

Free Email Directory:

You've set up your email accounts and now you want to advertise repparttar 109719 opportunity, product or service that you've chosen. You visitrepparttar 109720 classifieds and you place a few ads.

You then check your email for sales or inquiries. You've just takenrepparttar 109721 first step in your Internet Marketing Campaign!

You check your Inbox and hmmmm; lots of business! Guess What? You've been spammed! Don't despair, just delete! You've just takenrepparttar 109722 second step in your Marketing campaign, deleting spam!

Warning!! Email that is sent unsolicited is known as Spam!

Writing a good and attractive e-mail for permission marketing

Written by Daryl Clark

Using permission based e-mail is one ofrepparttar most powerful promotional tools available to any Internet business. What makes an e-mail successful? We believe an e-mail should promote, excite, educate and entertain. Our peers might disagree, they say that an e-mail should only promote. We think promotion is an essential part of an Opt-In e-mail but should not berepparttar 109709 sole component. In this article, we will talk aboutrepparttar 109710 important components of a successful Opt-In e-mail. Those components include:

* How to create urgency. * What type of promotional vehicle you can use to create urgency. * Content that excites, educates or entertains your customer.

A direct e-mail should be content driven, with an offer. The offer needs to create urgency and that urgency needs to relate to an expressed need thatrepparttar 109711 customer has. To create urgency, you need to have a time limit associated withrepparttar 109712 offer. Your offer may be any ofrepparttar 109713 following:

1. Discount on products or services 2. A value added purchase 3. Discount on complimentary services 4. Sweepstakes

We have listedrepparttar 109714 types of promotional vehicles you can use, inrepparttar 109715 order that Western Consumers prefer. Recent studies indicaterepparttar 109716 majority of on-line shoppers prefer a discount on products or services over any other type of promotional vehicle.

1. Example of a discount on products of services:

"Receive 10% off on this product if you purchase before October 15th!"

This is a discount onrepparttar 109717 service or merchandise, with a defined time frame. The customer must make a purchase within that time frame, in order to take advantage ofrepparttar 109718 discount. If you choose this method, make sure your on-line shopping system is programmed withrepparttar 109719 new price and discount. Do not giverepparttar 109720 discount afterrepparttar 109721 defined time frame expires (ex: October 15th). The consumer must believe their window of opportunity is a limited time frame and they will not receiverepparttar 109722 discount unless they purchase within that time frame.

2. Example of a value added purchase:

"Purchase this item before October 15th and receive a similar or complimentary item for free!"

This is a great strategy to use, if you have a new item you would like to introduce to your customers or if you have an old item which you would like to eliminate from your inventory. The customer has to believe there is good perceived value torepparttar 109723 "value added item" or else there will not be any urgency created and your promotional e-mail will be unsuccessful. This type of promotional e-mail offer, can be very successful but usually is not as successfulrepparttar 109724 preceding method.

3. Example of a discount on complimentary services:

"Purchase our product or service before August 15th and receive a 10% discount on your next airline ticket from China Air!"

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