Email Deliverability Tips

Written by Tom Kulzer


Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle inrepparttar age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

- Permission

Confirming thatrepparttar 109484 people who ask for your information have actually requested to be on your list isrepparttar 109485 number one step inrepparttar 109486 battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link torepparttar 109487 attempted subscriber when they request information. Before addingrepparttar 109488 person to your list they must click that unique link verifying that they are indeedrepparttar 109489 same person that ownsrepparttar 109490 email address and requested to subscribe.

- Subscriber Addresses

When requesting website visitors to opt-in ask for their "real" or "primary" email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

- List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed fromrepparttar 109491 list. ISP's track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

- Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% ofrepparttar 109492 time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

- Content

Many ISP's filter based onrepparttar 109493 content that appears withinrepparttar 109494 message text.

- Website URL: Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could causerepparttar 109495 entire message to be filtered.

Block Spam with An Easy Behavioral Change

Written by Catherine Franz


By Catherine Franz

E-mails now have a connection back to their servers. I will leaverepparttar technical aspects out of this article. Instead, I will walk you through how information from your computer is getting back to them.

You have probably experienced this already, an e-mail lands in your box with many symbols inrepparttar 109483 subject line created withrepparttar 109484 Shift Key plus a Number Key. This isrepparttar 109485 most common one. For example, it may look like this: &*)(*&^%$! Exceptrepparttar 109486 length ofrepparttar 109487 symbols are longer.

When you click on it to delete it, any further action, includingrepparttar 109488 deletion ofrepparttar 109489 e-mail seems to go into la-la land. In other words, you can do anything else. This may last up to a minute or two depending on your computer speed. You have just been pinged and information is going back to their server saying there is a live connection.

In addition, becauserepparttar 109490 symbols change allrepparttar 109491 time, itís difficult to block them unless you use a program like Spam Arrest.

Here is an easy way and excellent way to protect from this and all you have to do is changerepparttar 109492 way you dial in and out.

If you have a DSL line or any other type Internet connection that is open allrepparttar 109493 time. Control how frequently you allow e-mails to upload into your system. If you use Outlook, you go into Tools, Options, selectrepparttar 109494 Mail Delivery tab and change "check messages every" 30, 60 or 90 minutes. This also helps on time management if e-mails are eating up too much of your time.

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