Email Builds Brands

Written by Harry Hoover

Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:

* Brand Awareness

* Market Intelligence

* Web Traffic

* Prospect Leads

* Loyalty

Build Brand Awareness. Email builds brand awareness by promotingrepparttar name,repparttar 137977 look, feel and image of your company. Users now prefer HTML email to text email. HTML email gives yourepparttar 137978 ability to include logos and other corporate images to reinforce your existing brand.

Increase Market Intelligence. Permission-based email allows you easily to survey your current customer base to solicit feedback on your website, customer service, products and services. With this baseline survey in hand, you can gauge how attitudes and awareness are changing over time. And withrepparttar 137979 capabilities of professional email programs, you can segmentrepparttar 137980 results to see differences between established and more recent customers. Results such as these help you tweak and tune marketing and public relations efforts.

Drive Website Traffic. Your website can be one of your primary tools for customer acquisition and retention. People must visitrepparttar 137981 site in order for you to capture them as clients or up-sell them on other services. Email marketing programs can bring new visitors torepparttar 137982 site and established customers back again.

Converting More Free Downloads to Paid Customers

Written by Sean Cohen

Do you give web site visitorsrepparttar opportunity to download a free trial of your product or service withrepparttar 137976 intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving themrepparttar 137977 download onrepparttar 137978 next page is notrepparttar 137979 best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and makingrepparttar 137980 sale.

Download giveaway opt-in conversion is extremely simple when done withrepparttar 137981 correct process. Unfortunately many businesses are leaving significant profits and subscribers onrepparttar 137982 table by usingrepparttar 137983 wrong methods.

The Wrong Way

A visitor comes to your site and they fill out a form to request your free download. Upon submission ofrepparttar 137984 form they are taken to your thank you page where you providerepparttar 137985 link to download.

This person has been given your download but you have not given them a reason to subscribe to your list. They might have given you a fake email address and in all likelihood did give you a fake email knowing that they just need to get torepparttar 137986 next page to receive your information. Since you can't follow up with them you might have lost a sale.

The Correct Way

Insertrepparttar 137987 AWeber opt-in form on your site. Within eye site of this form provide information aboutrepparttar 137988 importance of subscribing to your list. Add value to your list by giving them compelling reasons to subscribe. Make it clear that repparttar 137989 download link will be provided inrepparttar 137990 email they receive after confirming their subscription.

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