Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:
* Brand Awareness
* Market Intelligence
* Web Traffic
* Prospect Leads
Build Brand Awareness. Email builds brand awareness by promoting name, look, feel and image of your company. Users now prefer HTML email to text email. HTML email gives you ability to include logos and other corporate images to reinforce your existing brand.
Increase Market Intelligence. Permission-based email allows you easily to survey your current customer base to solicit feedback on your website, customer service, products and services. With this baseline survey in hand, you can gauge how attitudes and awareness are changing over time. And with capabilities of professional email programs, you can segment results to see differences between established and more recent customers. Results such as these help you tweak and tune marketing and public relations efforts.
Drive Website Traffic. Your website can be one of your primary tools for customer acquisition and retention. People must visit site in order for you to capture them as clients or up-sell them on other services. Email marketing programs can bring new visitors to site and established customers back again.