You want to increase flow of sales revenue, but you are stymied by prospects' seemingly endless objections. Prospects say they're not interested. They tell you your price is too high, or this isn't right time. You've heard all objections. What can you do to get rid of these once and for all?

Engineering Your Marketing When I was seven one of my favorite ways to spend a hot summer day with my friends was playing a backyard game we called "waterworks".

We'd use a trowel to construct channels in dirt, put hose at one end and watch water flow. If we wanted water to go straight, we'd remove rocks and debris to clear a path. We became sophisticated engineers, guiding water around corners and across short aqueducts. We felt like masters of universe, directing water where we wanted it to go. (You can bet my mother loved seeing us come into house at end of day.)

Plan your marketing to take charge of increasing your sales. Your marketing can lead prospects to your products and services way my friends and I engineered our waterworks; by making clear paths and removing obstacles. Channel your prospects' attention and interests and eliminate objections. Below are four most common objections and ways to eliminate them.

Lack of Interest Prospects need to understand what you do before they can become interested in what you have to offer. It is that simple. If you're marketing yourself as a lawyer, coach, accountant or fitness center, you're not telling people why they should be interested. To capture their interest, explain problems you solve from their perspective.

The following are 30 suggestions that will immediately pinpoint where your business is doing well – and will help with moitoring it’s progress.

These are questions that I ask my clients – and my experience has been that if you are able to spend a few minutes on an advisory email – rewards can be quite surprising.

1 Can you tell exactly what it is that sets you apart from your competition?

2 Do you communicate benefits of your product or service in all of your sales copy?

3 Have you done Telesales, and monitored results?

4 Have you tested Direct Mail to attract new customers? Did you accurately measure those results?

5 Do you Thank your customers for their custom?

6 Are your ads Direct Response variety?

7 Do you advertise in same publications as your competitors?

8 When you speak to a potential new customer, do you use go overboard on sales copy?

9 Do you revisit existing customer accounts?

10 Have you tested Web Advertising yet?

11 Do you send regular email communications to your customers and prospects?

12 How many training courses or qualifications did you pass last year? Do you impress Clients?

13 Do you suffer from Work Overload?