Elements of a good Ad ObjectiveWritten by Smiley George
Ad is a powerful tool. It's an indispensable and crucial form of communication seen as an influencing factor on consumers. It attempts to control human and purchasing behavior by appealing to human conscience and emotions. Ad is soul of any surviving business, an activity engaged intentionally/unintentionally by us all.
1.Measurability: It is only a fool (am not trying to be arrogant, neither am I one), that will embark on a project without first measuring cost. Before placing an Ad, what you want to achieve must be specified in quantifiable terms as it serves as a benchmark to its attainments.
2.Realistic: Who is person that talked about building castle in air? What good is it going to pay an Advertiser for embarking on a WHITE ELEPHANT ad? Setting unattainable Ad objective is like an individual without a plan and also planning to fail. Yours' might be to sustain your goodwill. Or increase sales or may be adding to numbers of your customers like Telecomm/ Financial institutions.
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract the Young U.S. Born Latino ConsumerWritten by Louis Victor
Advertisers that are beginning to focus on young Hispanic market have been given a gift in form of Latino television programming. Now mind you itís not your typical Latino television programming that you would find on Univsion, this programming is geared towards large and most overlooked demographic, U.S. born Latinos.
Advertisers crave buying power of Hispanic market, largest minority group in United States today. But problem is that they are limited in their knowledge of Latino community. While they are looking for different types of media to use to hit this desirable market and have their agencies working overtime on creative end, they are still missing point.
They are not hitting their intended market, but that has been made much easier for them. They received a gift from television world in form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too often advertisers specially create an ad campaign in Spanish to hit young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, U.S. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework.
AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of Hispanic market here in United States.