Your website's navigation ability is extremely important to your success online. Your visitors will only turn into paying customers if your site is easy and fun to navigate.
Believe me, you want your visitors to stay as long as possible. This is only way your site is going to succeed. Your site must be interesting, persuading, and easy to navigate.
First let me tell you a couple of misconceptions about how to design websites.
1. Many people assume that because internet is so "big" and covers such a vast amount of areas around world, their website has to be everything to everybody. They design their website for "everybody" in world and never have a distinct purpose. No purpose and no direction results in no sales! That's a profound statement but so true.
How many websites have you visited that had no purpose, no direction, and no real valuable information that you stayed and surfed around site a while?
You click to that site only to find twenty links that are all non related to site's description nor to each other. A link to left takes you to a computer store online while a link to right takes you to a sports website. Five banners straight down middle of homepage all going in five different directions. No direction or purpose whatsoever. Even if that company did offer what you were looking for, you probably would not consider that company as an expert or even trustworthy after one glance at website, would you?
2. The second misconception is that selling on web is different or easier than selling off line. I know from experience that sales is sales is sales. Even if your business is on web, you still must take same steps to gain a customer's trust as you do off line. Your product will not sell itself, just like your website will not promote itself. You must take necessary steps to promote your site as well as give a persuading presentation once visitor arrives.
Now that you know a couple of most common misconceptions on web, you can move forward with designing your website with these in mind. Don't worry, if you've already designed your website for "everybody", it's not too late to focus in on your sole purpose. It's far less painful to design your website with your one purpose in mind from beginning -- and less costly.
Below are 3 important steps you can take while designing your website to insure navigation ease for your visitors: