Outward appearance presents image and professionalism of site company or owner and it can affect comfort level of visitor. Interface design consists of specific elements, all or some of which are used regularly in creation of a site's "face". Knowing what these elements are, and how to use them well, will assist you in your Interfacing.

1) Say It With Symbols. Symbolism is used often in interface design in form of icons or graphics. That first impression must be made quickly before site visitor clicks away and without a voice, a Web site relies on imagery for representation. Services, product or content can be splashed on screen as a grabber or colours, fonts and images can present an online presence, whether professional or playful. Symbolism can be metaphoric, abstract or conceptual and is a powerful visual aid to a site visitor.

2) Keep It Uncluttered. Every feature of interface should be obvious to visitor and should be used based on need, otherwise it becomes clutter. A font that is hard to read, graphics that look like buttons but are not linked, text that is underlined as headings are elements that do not perform their purpose. To avoid confusion, design using features that are needed to present image you are working towards and that assist in navigation of your site while flattering interface.

Believe me, you want your visitors to stay as long as possible. This is only way your site is going to succeed. Your site must be interesting, persuading, and easy to navigate.

First let me tell you a couple of misconceptions about how to design websites.

1. Many people assume that because internet is so "big" and covers such a vast amount of areas around world, their website has to be everything to everybody. They design their website for "everybody" in world and never have a distinct purpose. No purpose and no direction results in no sales! That's a profound statement but so true.

How many websites have you visited that had no purpose, no direction, and no real valuable information that you stayed and surfed around site a while?

You click to that site only to find twenty links that are all non related to site's description nor to each other. A link to left takes you to a computer store online while a link to right takes you to a sports website. Five banners straight down middle of homepage all going in five different directions. No direction or purpose whatsoever. Even if that company did offer what you were looking for, you probably would not consider that company as an expert or even trustworthy after one glance at website, would you?

2. The second misconception is that selling on web is different or easier than selling off line. I know from experience that sales is sales is sales. Even if your business is on web, you still must take same steps to gain a customer's trust as you do off line. Your product will not sell itself, just like your website will not promote itself. You must take necessary steps to promote your site as well as give a persuading presentation once visitor arrives.

Now that you know a couple of most common misconceptions on web, you can move forward with designing your website with these in mind. Don't worry, if you've already designed your website for "everybody", it's not too late to focus in on your sole purpose. It's far less painful to design your website with your one purpose in mind from beginning -- and less costly.