As family members search for resources, products and services that would be appropriate for their loved ones they must sift through multiple listings. He or she may start with local yellow page listings or utilize a key word search on Internet. This person may also use one of various senior service print directories. What these listings don’t reveal, ‘who do you trust with your loved one?’

“What consumer wants, according to our research, is some method to ascertain which company will in fact provide an excellent quality service,” states Ms. Mascio. “The consumer of elder care resources also wants one contact person, one source to locate any and all services needed now or in future and they want this service to advocate for senior, not elder care business. This is exactly what we have developed.”

The network of Certified Senior Approved Services is growing. The latest additions, each accepted based on elder care industry’s first consumer-driven survey process are:

My Home Care, Inc. (http://www.seniorsapprove.com/MyHomeCare) located in Springfield IL

Attorney Mary Ann Thomas (http://www.seniorsapprove.com/attorneythomas) located in Cleveland OH

Park Creek Center (http://www.seniorsapprove.com/ParkCreek) located in Parma Heights OH

No one wants to fail. But when in business you ought to make decisions. While they are aimed at bringing out success your decisions may also prove to be a failure. Yes! Failure is detrimental to confidence. That is why everybody dreads it. But we need to face it instead of mourning.

It is quite natural to be disappointed when we fail. After all we are human beings and disappointment over our failures is a normal reaction. Everybody sulks. But problem starts when you loose courage to act further after you fail.

When you start identifying yourself with your failure, you loose all confidence in yourself and think that you are a looser. More you think so more you grieve. More you grieve more unconfident you feel. And vicious cycle continues.

Stop this cycle before you get entrapped.

It is important to realize that a failure does not mean that you have failed. Your idea or decision might have let you down but that does not imply that you cannot succeed. If you have failed you need to be congratulated. You are much better than many others who dream but are not courageous enough to act. Moreover if you have failed you are wiser than when you started.

If you realize this you have overcome your disappointment and you have separated yourself from your failure.

Business is built on dreams. For dreams to realize action needs to be taken. Business does not follow a fixed protocol or pattern. Everybody has his own way of realizing his dreams. Everybody goes through different path to achieve success.