The reason is quite simple.

People very rarely go online looking for something to buy. They go online looking for information - free information.

They want to be educated, entertained and informed. And best way to do that is to write free Articles for Newsletters.

At bottom of your Article is your 4- or 5-line Resource Box. That's what turns your Article into one of most powerful marketing techniques on Web.

Here are eight tips to help you write your Articles and get them published.

(1) Never allow yourself to think that you've run out of ideas. Instead, have opposite thought: that there are more ideas than you could possibly write about. I heard someone saying recently (with regard to Ezine Articles) that everything that could possibly be written about has already been written about. Nonsense! The Internet is evolving so fast that even if you wrote a new Article every day, you still couldn't keep up.

(2) The Golden Rule of Five. Keep your Article titles short - no more than five words. Ezine Editors love short titles (they fit into subject field of an email).

(3) Keep your paragraphs short - no more than 3 sentences. It's much harder to read a computer screen than a printed page - so make it easy for your readers.

Spam, of course, is a big no-no but all other forms of online advertising will bring various degrees of success.

However, very best form of online advertising is Ezine and Newsletter Advertising.

Why?

Because Ezines and Newsletters are read by people that have requested to receive those publications.

Those people read those ezines and newsletters because they are about a subject that is important to them.

A review of newsletter and ezine directories will yield a wealth of online publications that will cover just about every conceivable subject.

No matter what your product or service, you are bound to find an online publication that already has subscribers who will fit your niche or target audience.

Here are just a few of those directories that all together house several tens of thousands of online publications:

The Newsletter Access Searchable Directory Houses over 5000 Newsletters http://www.newsletteraccess.com/

Newsletter Directory Houses almost 2000 newsletters http://www.newsletter-directory.com/

Ezine-Directory - Email Newsletter Directory Houses approximately 8000 publications http://ezine-universe.com/

EzinesPlus - Ezine and Newsletter Directory Has over 500 publications listed http://ezinesplus.com/links/

EzineHub - The Newsletter Directory & Search Engine Houses approximately 2000 publications http://www.ezinehub.com/

John Labovitz's Ezine List No longer maintained but still houses over 4000 publications http://www.meer.net/~johnl/e-zine-list/

List Tool Has about 1000 publications listed http://listtool.com/

You can find even more by doing a keyword search at your favorite Search Engine or Directory.

When you get ready to run your ad in any online publication, you can significantly improve your rate of return if you incorporate some of following principles in your ad copy:

1. Target Your Audience.