Eight Success Tips for Your First Trade Show Display

Written by Rena Klingenberg


Exhibiting in a trade show can involve a major investment of money and time. Butrepparttar financial returns for your business can be excellent if you learn some ofrepparttar 120509 secrets of trade show booth success before signing up for a show and investing in your displays.

If you're considering setting up at a trade show forrepparttar 120510 first time, here are eight tips for a successful trade show booth display:

1) Rentrepparttar 120511 smallest possible booth space for your first trade show. The first time you exhibit, you'll learn a lot about what works for you and your products and what doesn't, and what you'd like to change for your next show. Also, seeing other exhibitors' booths and ideas will inspire you to evolve various aspects of your own display. So it's a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display.

2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table acrossrepparttar 120512 front of your booth and stand behind it, it's harder to draw customers in and involve them - so they tend to walk on by.

3) Keep your booth uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to takerepparttar 120513 time to study it and guess, when there are hundreds of other booths to visit.

4) Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located inrepparttar 120514 building, what companies or organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

5) For your first trade show, consider renting booth display components. Rental displays can relieve you ofrepparttar 120515 issues of transportation and storage, and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also, studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn't make economic sense.

7 Easy Ways To Increase Sales

Written by David Bell


"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often,repparttar answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things you've been neglecting." Here's a list you can use to evaluate your own marketing efforts. It includes what I've found to berepparttar 120508 7 most important marketing principles contributing torepparttar 120509 success of ANY business. 1. TARGET SPECIFIC NICHE MARKETS Everyone may be a prospect for your product or service. But your marketing efforts will producerepparttar 120510 best results forrepparttar 120511 lowest cost when you target prospects withrepparttar 120512 greatest need for what you offer. Identify a niche market. Customize your promotional material to appeal to their greatest need. Then multiply your results by defining several other niche markets and slanting your promotional materials to appealrepparttar 120513 biggest need of prospects in each market. 2. PROMOTE YOUR OWN USP USP is short for "Unique Selling Proposition". It'srepparttar 120514 compelling reason why a prospect will do business with you instead of with your competition. You'll attractrepparttar 120515 maximum number of customers when you offer a benefit they cannot get from your competitors. If you don't already have a USP, create one by adding something to your business you're not already offering. Convert it into a benefit statement and include that statement in all your advertising. 3. NEVER ADVERTISE WITHOUT AN OFFER Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or website traffic. Then makerepparttar 120516 most compelling discount or bonus offer you can afford -- to convert these inquiring prospects into paying customers. This automatically leads torepparttar 120517 next marketing principle... 4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP Most prospects won't buyrepparttar 120518 first time they hear or see your sales message. You need a system to collect contact information enabling you to reach them again with periodic reminders and offers. Many businesses develop over 50 percent of their sales by following up with prospects who previously requested information but didn't buy -- yet. Advertising is expensive. Maximize your return on it by following up periodically withrepparttar 120519 prospects it produced to convert more of them into customers.

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