Eight Steps to Increase Your Newsletter Advertising Revenue

Written by Howard Minsky

Asrepparttar newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute torepparttar 124384 success of your overall advertising revenue.

Follow these tips to quickly boost your advertising revenues.

1. Contact Information - Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location. List an email address for purchasing advertising (Ex. advertise@TheAdStop.com).

2. Target market - List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests.

3. Subscriber Numbers - Numbers are important when considering an ad purchase. Don't hesitate to listrepparttar 124385 number of subscribers to your newsletter as well asrepparttar 124386 average monthly percentage of growth rate.

4. Follow Up - This may be one ofrepparttar 124387 most valuable steps in increasing advertising revenue. After a sale, be sure to communicate with your advertiser. It's a lot easier to re-sell ad space than find a new ad buyer. Ifrepparttar 124388 advertising run is a one-issue purchase, emailrepparttar 124389 advertiserrepparttar 124390 day beforerepparttar 124391 newsletter goes out to remindrepparttar 124392 advertiser when it's scheduled to run. Then telephone or emailrepparttar 124393 advertiser afterrepparttar 124394 ad run to learn ofrepparttar 124395 effectiveness. Ifrepparttar 124396 advertiser is happy, resell them onrepparttar 124397 spot for a longer term. Ifrepparttar 124398 advertiser was unhappy withrepparttar 124399 results, ask "why" and then encourage them to buy another advertisement at a discounted rate. Ifrepparttar 124400 advertiser decides to purchase another run, be sure they make changes their ad copy. The effectiveness ofrepparttar 124401 ad often depends onrepparttar 124402 ad copy itself.

Ezine Tips: Format and Structure

Written by Richard Lowe

So you've decided to create an ezine! Congratulations. This is an excellent decision which will increaserepparttar odds that people will return to your website often (depending upon your publication schedule). Another very real (and often overlooked) benefit to running your own ezine is you get targeted traffic. People come to your web site because they are interested in what you've got to say, not because they randomly found your link on a search engine.

Before you put out your first issue you are faced with some decisions. Some of those are listed below, with pros and cons. Do you use HTML or text? - Text hasrepparttar 124383 advantage that it is supported by any email client. Also, text is fully self-contained, meaning people can easily read your message whether or not they are connected torepparttar 124384 internet. This can be an advantage is ensuring your ezine actually gets read.

HTML can be made to look better as you have much more control over formatting. You can also include graphics, sound and even multimedia. Note, however, that all of these elements must actually be stored elsewhere, which requires bandwidth and also means your message is more difficult to read offline. Onrepparttar 124385 other hand, you can embed a banner or other graphic which can be used to determine how many people are actually reading your newsletter.

You can combinerepparttar 124386 best of both worlds by using stationary files, although this restricts your readership to people who have clients which can view them. Stationary files can come with their graphics self-contained, which allows offline reading, and they have all of repparttar 124387 formatting capabilities of HTML.

Do you include outside advertising? - A major question, and it depends uponrepparttar 124388 purpose for your ezine. Some ezines are pure lists of ads - I believe these last about two seconds in your average inbox before being deleted. Why? Who needs a list of advertisements? We all get so much spam already that more ads just don't make sense to most people.

A better strategy is to provide some content, with lots of links back to your web site. You can then include advertisements interspersed withrepparttar 124389 articles, which increasesrepparttar 124390 chances that they will be seen. If you get enough subscribers you can even sell advertising space if you do it this way.

Personally, I don't mind a few ads in an ezine. This isrepparttar 124391 same model that magazines inrepparttar 124392 real world use - advertising pays forrepparttar 124393 content. However, I like to see a ratio of 4 to 1 at least, content to advertising. You give me too many ads without adding value, and I will tend to deleterepparttar 124394 ezine or to unsubscribe entirely.

Do you include full articles, partial articles with links to your website or just links? - There are pros and cons to each method. Including full articles tends to make for very large newsletters. In addition, I've found that I am less likely to make it torepparttar 124395 bottom ofrepparttar 124396 ezine if there is a large amount of text. This is especially true if I run into an article which I do not find useful - in that case I am very likely to just deleterepparttar 124397 message without reading any more.

Partial articles is an excellent way to get people to read your ezine. By doing this, you allow them to see that there is, indeed, more torepparttar 124398 message than just one article. Thus, they are less likely to stop reading if they find something which is not of interest. Of allrepparttar 124399 methods, I dislike lists of linksrepparttar 124400 most. I find this confusing and I am entirely likely to just deleterepparttar 124401 ezine unread.

I thinkrepparttar 124402 best of all worlds is to combine all three methods in each ezine. I like to include partial articles with links right at repparttar 124403 top ofrepparttar 124404 ezine, where they are likely to be seen. Following those links, I generally include a couple of articles in full, generally reprints from my website. Atrepparttar 124405 end, I include a number of useful links to articles and features which my readers may find of interest. If anyone makes it this far, they are, in my opinion, much more likely to click on a link than anyone else.

Do you include a table of contents? - If you've got a very long ezine, then it is probably a good idea to start with a table of contents. This makes a lot of sense ifrepparttar 124406 ezine is in HTML format, as you can include hyperlinks to each article.

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