Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from crowd.

The following are eight simple ways you can use promotional products on Internet.

Promote Your Company's Website

This is first thing that comes to most people’s minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.

Find Promotional Items That Fit Your Niche

You can always find certain items that will compliment your type of business - items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make product something that relates to your business, people who sign up are more likely to be targeted.

Motivate Customer to Buy More

You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.

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Grab Your Share of Untold Amounts of Advertising Dollars By Kathleen Gage

If you advertise in any way, following information could show you how to find and utilize untold advertising dollars you may not be aware of.

In mid 80’s I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as co-op advertising.

Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very little, if anything, about co-op dollars.

Interestingly, I was one of only reps at station who made sure my clients knew about this benefit. The reason was simple, there was more work involved in getting my clients set up, and yet, there was financial gain for both my client and myself by taking time to help them stretch their marketing dollars.

Co-oping is where you put in money for advertising and manufacturer of a product you sell also puts in money. Often it is as much as 50% of campaign. It is a great way to stretch your advertising campaign and to beef up your campaign.

Unfortunately, even though money is available if conditions are right, many people either aren’t aware of this or if they are they think it’s too much work to meet criteria. Granted, in some cases it is, but often utilizing co-op money is a great way to stretch your marketing budget.

There are many co-op-advertising opportunities available if you plan to do advertising on Internet. Not all are good investments though. Check opportunities out very carefully before making a final commitment.

Using co-op dollars is an excellent way to build a stronger relationship with your retail suppliers and to generate a lot more traffic in your store or on to your web site. If overflow of business is handled correctly you will increase your sales and profits.

The great thing about using co-op dollars when you are dealing with standard media is that your account rep can handle paperwork for you. Many retailers hesitate using “hidden” dollars due to feeling intimidated by paperwork, unknown.