Eight Simple Ways To Use Promotional Products OnlineWritten by RICHARD C. CURRY
With increased competition on Internet, it can be difficult to differentiate your company from your competition. One thing Internet marketers are failing to utilize correctly is promotional products. Promotional products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from crowd. The following are eight simple ways you can use promotional products on Internet. Promote Your Company's Website This is first thing that comes to most people’s minds when they think of how they should use promotional products. But some people overlook this as an option. Every item you choose to promote your business you should include your web site address on it. Find Promotional Items That Fit Your Niche You can always find certain items that will compliment your type of business - items that you know your customers will use often. For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it. If you have an online drug store, you could give away pill organizers with your site’s name and web address printed on them. Free Contests and Drawings A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make product something that relates to your business, people who sign up are more likely to be targeted. Motivate Customer to Buy More You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products along with a promotional item. For example, instead of your customer buying one e-book, you also offer them a package deal of two e-books and a free promotional item. The promotional product can even be something related to products you’re bundling it with. If you’re selling weight loss information, why not use a “step counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products! Reward Your Best Affiliates Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.
| | Astonish Your Customers With These Customer Service TipsWritten by Catherine Franz
Customer service today is getting worse. Win customers over and you build your business for life. Proven by leader in industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business because of it. Here are six ways you can thrill customers and snatch a larger market share from your competitors....Offer to do an extraordinary favor Here's an example of what I mean: A customer of a moving firm wanted to ship a kitchen table and chairs set to his son in a city 300 miles away. But moving firm had a hefty weight requirement and a high minimum fee. The firm's manager said he made regular trips to that city. So he offered--at no cost--to load set in his station wagon and deliver it on his next trip. ...Under promise, over deliver A well-known air freight company promises to deliver a package by 10 am next morning--but often delivers by 9 or 9:30 am. A local printing company always finishes job before due date. These are companies customers can count on. ...Give them a benefit they don't know exists If your business offers coupons for certain items, discount those items for those purchases even if customers don't have coupons. ...Put concern above profit
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